As Senior Performance Marketing Manager, you will own paid acquisition end-to-end to help FITR scale toward £10M ARR. You will take a hands-on approach to auditing and optimizing Google and Meta Ads, reducing acquisition costs, and testing new channels while managing a junior marketer to drive high-quality coach growth globally.
Senior Performance Marketing Manager at FITR
FITR is a global leader in personal trainer software, currently generating £2M ARR and scaling fast toward a £10M target. We are looking for a Senior Performance Marketing Manager to take the reins of our paid acquisition strategy. This is a rare, hands-on opportunity to audit, optimize, and scale our Google and Meta channels while working in a tight-knit, data-led team. If you are a SaaS-savvy marketer who loves diving into platforms like GA4 and Mixpanel to drive efficient growth and wants to lead a junior team member in a high-energy Soho office, we want to hear from you.
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Location
London, United Kingdom
Compensation
£65k
Company
FITR
Role overview
Fitness / SaaS / Health, Wellness and Fitness
FITR is the operating system for online fitness coaches. We help coaches, gyms, and fitness brands create, sell, and scale online training without juggling spreadsheets, DMs, or multiple tools. From programming and client management to payments, automation, and delivery, FITR brings everything into one powerful platform. We’re also the official software partner for HYROX, supporting coaches worldwide as fitness continues to move online at speed. The future of coaching is being built here.
What you will do
- Audit and optimize Google and Meta Ads accounts to tighten targeting, reduce wasted spend, and bring CPA back to efficient levels.
- Set the overarching paid acquisition strategy and manage the advertising budget, while remaining hands-on in the platforms daily to build and test campaigns.
- Partner with the Head of Growth & Data and the content team to ensure paid, organic, and lifecycle efforts are perfectly aligned across the funnel.
Who this is a fit for
- Proven hands-on expertise managing high-spend Google Ads and Meta campaigns, ideally within a subscription-based or B2B SaaS environment.
- Highly analytical mindset with experience using GA4 and Mixpanel to diagnose performance issues and connect acquisition spend to downstream customer value.
- Experienced enough to challenge budget allocation and set strategy, yet eager to remain hands-on in the platforms daily to drive performance results.
Why this role is remarkable
- Full ownership of the primary growth lever for a proven platform already generating £2M ARR with strong retention and global traction.
- Strategic autonomy to rebuild and optimize paid channels from the ground up, moving away from agency-style management to a data-led, in-house approach.
- Join a high-growth SaaS business at a pivotal moment, scaling toward £10M ARR within a supportive, collaborative culture in the heart of Soho.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
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What happens next?
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If your profile’s a match and FITR wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.