As the second product marketer at Crux, you will drive go-to-market strategy and positioning for a high-growth, profitable capital platform. You’ll partner with product and commercial teams to translate complex financial concepts into compelling narratives, develop deep persona expertise, and scale the marketing function as Crux finances the future of energy.
Senior Product Marketing Manager at Crux
As the second product marketing hire, you will shape the GTM strategy and narrative for a profitable, high-growth platform at the intersection of climate tech and finance. This is a rare opportunity to lead positioning for a multi-product ecosystem that is fundamentally changing how renewable energy projects are funded across the United States while working in a flexible, remote-first environment.
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Location
Remote (United States)
Compensation
$170k-$215k + Equity
Company
Crux
Role overview
Crux is a private capital markets technology company that serves as a capital platform for the clean economy, modernizing how capital is raised and deployed for clean energy and critical infrastructure projects in the United States. Crux focuses on energy infrastructure and project finance, with core expertise in capital markets, clean energy project finance, transferable tax credits, debt capital, and tax and preferred equity investments, as well as advisory services.[1] Crux provides an integrated platform, market intelligence, and an expert team to help developers and manufacturers raise capital through all stages of project development and operation. Its first flagship offering is a leading platform for tax credit transfers, creating essential financial infrastructure for the market in transferable clean energy tax credits. Through solutions spanning advisory, investments, technology, and intelligence, Crux enables developers, tax credit buyers, banks, syndicators, and financial institutions to transact and manage transferable tax credits efficiently, helping catalyze investment in the energy transition and financing the future of energy.
What you will do
- Lead comprehensive go-to-market planning and execution for new products, defining launch narratives and success metrics across the entire capital ecosystem.
- Develop differentiated positioning and sales enablement resources, including pitch decks and battlecards, to equip commercial teams for success with diverse customer personas.
- Synthesize customer feedback and market intelligence into actionable product strategies, serving as the bridge between cross-functional product squads and the broader market.
Who this is a fit for
- Possesses 5-7 years of B2B product marketing experience within a high-growth startup environment, specifically supporting multi-product organizations with complex buyer journeys.
- Demonstrates significant professional experience in financial services and the ability to translate technical or financial concepts into clear, impactful messaging.
- Exhibits a first-principles mindset and exceptional written communication skills, with a proven track record of creating high-quality sales enablement materials and positioning strategies.
Why this role is remarkable
- Join a profitable, high-growth startup that has raised $77M from elite investors like a16z and Lowercarbon Capital while facilitating billions in clean energy transactions.
- Act as a foundational member of the product marketing team, directly influencing how a multi-product platform brings new financial solutions to the renewable energy market.
- Work in a remote-first culture that combines the fast-paced innovation of technology with deep expertise in energy, tax, and finance.
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I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
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Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Crux wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.