As a Creative & Paid Social Strategist at Leapsome, you will lead the transition from static ads to high-performing video content. You’ll bridge the gap between strategy and execution, crafting compelling narratives for HR leaders while managing full-funnel campaigns across Meta, LinkedIn, and YouTube to drive global growth for our Berlin-based platform.
Creative & Paid Social Strategist at Leapsome
This role offers unique ownership over the entire creative process—from scriptwriting and video editing to campaign management on Meta and LinkedIn. With a €2,000 development budget, up to 40 days of vacation, and a hybrid Berlin-based setup, you'll join a team trusted by Spotify and Mercedes-Benz to revolutionize how companies engage their employees. If you have 3+ years of performance marketing experience and love bridging the gap between data and design, apply to join this fast-growing Berlin HQ today.
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Location
Berlin, Germany
Compensation
€50k-€80k + Equity
Company
Leapsome
Role overview
Leapsome is an AI-powered, all-in-one people platform and HR software solution that helps companies run all core HR processes across the entire employee lifecycle, from onboarding to performance management, engagement, learning, compensation, and growth.[1][3][9][13] The platform combines a modern HRIS (human resources information system) with modules for performance reviews and continuous feedback, goal management (OKRs), employee engagement surveys and pulse checks, learning and development, and compensation management, all in a single, flexible SaaS solution.[2][3][9] Leapsome is designed for CEOs, HR, and People Operations teams in forward-thinking organizations to drive employee engagement, alignment, performance, and learning, while automating and simplifying HR workflows such as employee records, absences, payroll, onboarding, and other administrative tasks.[1][4][9][11] By integrating people science expertise, analytics, and AI-driven features, Leapsome enables companies to build high-performing teams and create happier, more engaged workplaces.[1][5][9][16]
What you will do
- Develop and execute a robust creative strategy, including positioning, test roadmaps, and a content calendar that ships fresh video assets every 1-2 weeks.
- Produce hands-on content by writing scripts, hooks, and editing high-impact video ads using tools like CapCut or Premiere to maintain high velocity.
- Manage and optimize paid social campaigns across LinkedIn, Meta, and YouTube, overseeing technical builds, targeting, and budget allocation based on performance data.
Who this is a fit for
- Has 3+ years of experience in performance marketing or creative strategy, with a proven track record of managing both creative production and campaign execution.
- Possesses professional video editing skills (CapCut, Premiere, or DaVinci Resolve) and the ability to make creative decisions based on CPA and hook-rate analytics.
- Thrives in an English-first environment and is comfortable leveraging AI creative tools like Midjourney or Motion to scale output and maintain a competitive edge.
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Why this role is remarkable
- Build from zero: You will be the primary driver transitioning Leapsome’s paid social from static images to a video-first strategy, with full ownership of the creative roadmap.
- High-growth backing: Join a $60M Series A scale-up backed by Insight Partners, serving massive enterprise clients like Notion and Babbel while maintaining a culture-first environment.
- Exceptional benefits: Enjoy a €2,000 annual development budget, 30-40 days of vacation, and the flexibility to work from anywhere for up to two months each year.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Leapsome wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.