As a Principal Product Manager at tatari.tv, you will own the strategy and execution of an AI-powered, self-serve platform for TV media buying. You will bridge the gap between adtech infrastructure, data science, and user experience to transform how marketers plan and optimize campaigns across programmatic and linear TV inventory.
Principal Product Manager at tatari.tv
Tatari.tv is redefining TV advertising, and they're looking for a Principal Product Manager to own the future of their buying and optimization platform. This profitable, 280-person company is applying AI to linear and CTV advertising, helping brands like Calm and Chime scale with digital-like precision. With a salary up to $225k plus equity, you will lead the strategy for an AI-powered self-serve platform that transforms media execution. If you have 8+ years of AdTech experience and a desire to build at the intersection of data science and UX, this is your chance to join an elite team of former Google and Meta leaders.
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Location
San Francisco, United States
Compensation
$190k-$225k + Equity
Company
Tatari
Role overview
tatari.tv is a leading TV advertising platform that has been profitable for eight years, using AI and machine learning to modernize linear and streaming media buying. Founded by former leaders from Amazon, Google, and Meta, they empower brands like Chime and Calm to scale through automated, data-driven TV campaigns.
What you will do
- Lead the product vision and roadmap for TV media buying and execution, prioritizing high-impact, AI-driven automation capabilities.
- Collaborate with Engineering and Data Science teams to translate complex business requirements into scalable, differentiated product features for campaign management.
- Drive feature delivery and optimization through deep customer research, rigorous experimentation, and a focus on building intuitive, digital-like workflows for TV.
Who this is a fit for
- Possesses over 8 years of product management experience specifically within AdTech, with deep expertise in DSP/SSP platforms or programmatic buying.
- Demonstrates a proven track record of shipping complex products from the ground up, ideally within the streaming, CTV, or linear TV advertising space.
- Exhibits a passion for AI-driven innovation combined with a pragmatic, execution-oriented mindset to solve intricate identity and measurement challenges.
Why this role is remarkable
- Join a highly successful, profitable company that has spent eight years revolutionizing the antiquated TV advertising landscape with sophisticated AI-driven tools.
- Own the end-to-end vision for a mission-critical platform that turns years of proprietary CTV data into actionable, automated intelligence for major global brands.
- Work alongside an elite executive team with leadership pedigree from tech giants like Google, Meta, and Microsoft in a “Best Place to Work” environment.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Tatari wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.