B2B Sales Manager at Hormona
- Location
- Stockholm, Sweden
- Compensation
- £60k-£70k + Equity
Join Hormona.io as their first-ever B2B Sales Manager and spearhead the commercial expansion of a pioneer in women's hormonal health. You'll have total ownership to build the pipeline from zero, closing immediate revenue while shaping long-term strategic partnerships that transform how women access health data globally.
Role overview
As Hormona.io’s first dedicated salesperson, you will build the B2B commercial function from scratch. You will own the entire sales cycle, from prospecting to closing deals with employers, insurers, and health platforms. This role requires a high-energy hunter to drive immediate revenue while securing long-term strategic partnerships that scale the business.
About Hormona
Healthcare · 15 employees · London, United Kingdom · Seed (VC-backed)
Hormona is a global women’s health and femtech company that develops digital tools and hardware to help women understand, monitor, and improve their hormonal health. Through its flagship hormone-tracking app, Hormona enables users to log menstrual cycles, symptoms, and overall wellbeing, then uses data and algorithmic analysis to identify patterns and provide personalized insights into hormone-related changes. The platform combines evidence-based content and expert-reviewed recommendations from endocrinologists, gynecologists, and nutritionists to support women in managing hormonal imbalances and living in sync with their cycles. In addition to the app, Hormona is developing at-home hormone testing devices, including an estrogen testing device, plus supplements and wellness tests, with the aim of offering real-time hormone tracking and personalized treatment and lifestyle plans for women worldwide.
Backed by Voima Ventures, Supernode Global VC, DLF Ventures, Nascent Invest, Techstars.
What you will do
- Build the B2B commercial pipeline from zero, identifying and closing opportunities with employee benefits platforms, insurers, and corporate wellness providers.
- Run parallel sales cycles, balancing quick-win transactional deals with long-term strategic accounts like major pharmaceutical companies and health technology partners.
- Collaborate directly with the founders to develop scalable commercial propositions, pricing models, and pilot programs across various international markets.
Who this is a fit for
- 4+ years of B2B sales or business development experience, with a proven track record of exceeding revenue targets in a startup environment.
- Exceptional outbound hunting skills, comfortable navigating complex sales cycles and selling directly to senior decision-makers in health, benefits, or insurance.
- Highly organized and data-driven approach to pipeline management, with the ability to build repeatable sales processes where none currently exist.
Why this role is remarkable
- Founding Sales Seat: You are the first salesperson at a high-growth startup, giving you total ownership to define the B2B playbook and commercial strategy.
- High-Impact Mission: Work at the forefront of femtech, scaling a product that helps women understand their health through breakthrough at-home diagnostics and data.
- Aggressive Incentives: Benefit from a competitive £60k-£70k base salary complemented by meaningful performance-based commissions and stock options in a venture-backed company.
How Jack & Jill work together

What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Hormona wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.