As the Founding GTM lead at Passionfroot, you will work directly with the CEO to transform early inbound traction into a scalable revenue engine. You’ll step into a proven motion with $7M in annualized revenue and no existing sales team, closing 30-day cycles with the world’s most forward-leaning tech marketing teams.
Founding GTM at Passionfroot
Passionfroot is hiring its Founding GTM lead to build the revenue engine for the infrastructure of creator-led growth. You’ll step into a high-volume inbound motion already generating $7M ARR with no sales team, selling to elite teams at Figma, Replit, and ElevenLabs. If you are an AI-native builder with 5+ years of experience selling to marketers and want to define a new category from New York, this is your opportunity to join a high-impact founding team.
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Location
New York, United States
Compensation
$140k-$170k + Equity
Company
Passionfroot
Role overview
Passionfroot is a Berlin-based startup building an AI-powered platform and marketplace for B2B creator marketing. It enables the world’s top tech brands to discover creators, book collaborations, manage campaigns, handle payments, and track results for creator-led go-to-market strategies across channels like newsletters, YouTube, LinkedIn, Instagram, TikTok and X. We work with some of the fastest growing SaaS companies like Replit, Miro, Gamma, ElevenLabs, and more.
What you will do
- Drive the full sales cycle from initial pitch to negotiation and expansion, working directly with the CEO to define the commercial strategy.
- Design and implement AI-native sales systems to triage high inbound volume and surface high-intent customers with maximum efficiency.
- Act as the voice of the customer, translating insights from marketing leaders into product roadmap requirements and brand positioning.
Who this is a fit for
- Has at least 5 years of experience in B2B sales or customer success, specifically selling to marketing or growth teams.
- Possesses a builder mindset with the ability to create playbooks, automations, and scalable processes from scratch in a zero-to-one environment.
- Is an AI-native operator comfortable using advanced tools like Claude Code to automate workflows and rethink traditional sales motions.
Why this role is remarkable
- Join a profitable Series A company growing 13x YoY, backed by top-tier investors like Insight Partners, Creandum, and the founders of Cursor and Anthropic.
- Own the transition from $0 to $7M+ ARR with a high-volume inbound engine already in place and zero existing sales headcount.
- Sell to an elite customer base of modern tech icons including Figma, Replit, ElevenLabs, and Cursor, operating at the cutting edge of GTM.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Passionfroot wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.