As the first Head of Partnerships, you will architect and own the agency channel from scratch. Reporting to the CEO, you will build strategic alliances with global holdcos like WPP and Omnicom to integrate Azoma’s patented GEO technology into their service offerings for world-class CPG brands like L’Oréal and P&G.
Head of Partnerships at Azoma
Azoma.ai is defining a new category in AI-powered search, and they need a builder to lead their agency channel. As the first Head of Partnerships, you’ll partner with global giants like WPP and Omnicom to bring Generative Engine Optimization to brands like Unilever and P&G. If you have a background in agency partnerships and want to own a function at a profitable, VC-backed AI startup, this is your chance to shape how the world’s biggest brands appear in the age of ChatGPT and Perplexity.
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Location
London, United Kingdom
Compensation
Not Disclosed + Equity
Company
Azoma
Role overview
Software30-50 employees
Azoma is the product intelligence and syndication layer for agentic commerce. The Agentic Merchant Protocol (AMP) is the merchant-side infrastructure governing how enterprise products are understood and recommended across AI shopping agents like Rufus, Sparky, and ChatGPT. We work with 8 of the top 30 global FMCGs, including Arla, Barilla, Bayer, Beiersdorf, Canadian Tire, L'Oréal, Lipton, Mars, Mondelez, Panasonic, P&G, Reckitt, Unilever and Zappos, managing $2.2B in monthly GMV.
What you will do
- Source, pitch, and close commercial partnerships with major agency holdcos (WPP, Omnicom, Publicis) to drive referred enterprise revenue.
- Develop tailored partnership propositions and pitch materials that demonstrate how GEO capabilities provide a competitive edge for agency clients.
- Act as the primary architect for the agency go-to-market strategy, representing Azoma at high-level industry events and within global agency networks.
Who this is a fit for
- Proven track record in building commercial vendor-side partnerships with major marketing or media agency holdcos and their subsidiaries.
- High-energy "sales DNA" with a hunter mindset, comfortable with outbound prospecting and managing the full partnership lifecycle from scratch.
- Deep domain expertise in ecommerce, marketplace dynamics, and the digital shelf challenges faced by global CPG and retail brands.
Why this role is remarkable
- Direct impact as the first partnerships hire, with full autonomy to build a scalable channel program for a category-defining AI platform.
- Join a profitable startup that recently raised $4M from top-tier investors including eBay Ventures, Techstars, and Ignite Ventures.
- Work at the cutting edge of AI, helping the world's largest CPG brands navigate the shift from traditional search to AI-powered discovery.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Azoma wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.