You will own and scale customer acquisition across Meta and TikTok for a fast-growing dental technology brand. This hands-on performance marketing role involves managing ad accounts, testing creative angles, and analyzing data to drive growth. You’ll work closely with content creators to turn performance insights into winning ad campaigns.
Paid Social Executive at Tooth Fairy Healthcare Ltd
Join Tooth Fairy Healthcare Ltd, the UK’s leading teledentistry app ranked #39 in Sifted’s Top 100 European companies. As a Paid Social Executive, you’ll take full ownership of Meta and TikTok campaigns, scaling customer acquisition for a platform that already covers 3 million lives. We’re looking for a performance marketer who thrives inside the ad account, turning data into high-converting creative briefs for UGC and video content. With a salary of £40k-£50k, meaningful equity, and the chance to work directly with the founders, this is a unique opportunity to shape the growth of an award-winning health tech scale-up.
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Location
Remote (United Kingdom)
Compensation
£40k-£50k + Equity
Company
Tooth Fairy Healthcare Ltd
Role overview
Healthcare
Toothfairy is a digital dentistry platform that offers emergency dental care, teeth straightening, whitening services, and on-demand consultations through a mobile app, connecting patients with dentists for 24/7 supervision and treatments.[1][2][3][5]
What you will do
- Build, launch, and optimize high-performing customer acquisition campaigns across Meta and TikTok to meet aggressive growth and ROAS targets.
- Analyze core performance metrics like CAC and CPA to turn raw data into actionable briefs for designers, editors, and UGC creators.
- Develop and execute structured testing strategies across audiences, hooks, and native TikTok formats to identify and scale winning creative assets.
Who this is a fit for
- Possesses deep hands-on experience managing and scaling paid social campaigns within Meta and TikTok Ads Manager, specifically for DTC or consumer brands.
- Demonstrates a strong instinct for performance creative, with the ability to identify high-converting hooks and work effectively with UGC content creators.
- Proves highly analytical with the ability to make rapid optimization decisions based on CAC, LTV, and conversion rate data to maximize spend.
Why this role is remarkable
- Join a high-growth scale-up ranked among the top 100 European companies by Sifted, impacting nearly 3 million lives in the UK.
- Take full ownership of paid social budgets and strategies for an award-winning health tech platform with direct influence on brand scaling.
- Work directly with the founding team in a remote-friendly environment that offers meaningful equity and significant creative autonomy.
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Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Tooth Fairy Healthcare Ltd wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.