As SDR Lead, you will build Goodlord’s sales development function from the ground up. Reporting to the Head of Sales, you’ll architect the outbound strategy, hire your first team, and pioneer AI-driven workflows. This is a true “blank canvas” opportunity to create the engine fueling the next phase of growth for the UK’s leading lettings platform.
SDR Lead at Goodlord
Goodlord is the UK's leading lettings platform, and they are looking for a visionary SDR Lead to build their outbound engine from the ground up. This isn't just a management role; it’s a blank canvas opportunity to architect playbooks, hire a brand-new team, and pioneer AI-driven sales workflows for a company processing over £1 billion in annual payments. Backed by £55M+ from investors like Highland Europe and Local Globe, Goodlord offers an award-winning culture recognized as one of the Top 50 Best Workplaces in the UK. If you're a builder who thrives on autonomy and innovation, this is your chance to define the growth strategy for a market-leading PropTech scale-up.
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Location
Sheffield, United Kingdom
Compensation
Not Disclosed
Company
Goodlord
Role overview
Software
WHO ARE WE?
Goodlord is a cloud-based platform trusted by over 3500 agencies across the UK.
WHAT DO WE DO?
We make renting easy through automated digital transactions, cutting agency time and spend by 50-75%. This enables agencies to focus on growing their business and providing a better service.
HOW WE DO IT?
Goodlord creates a bespoke one-stop-shop by providing access to a dynamic suite of specialised services, including insurance, e-signing, referencing, e-payments, and more.
WHO WE WORK WITH?
Ambitious, dynamic agencies who aspire to offer a better, fairer service to landlords and tenants.
What you will do
- Architect and execute the end-to-end outbound strategy, including playbook creation, messaging frameworks, and multi-segment outreach cadences covering SME to Enterprise.
- Recruit, onboard, and mentor a brand-new team of early-career SDRs, fostering a high-performance culture and building a pipeline of future commercial talent.
- Pioneer tech-forward sales workflows by experimenting with and deploying emerging AI tools like Clay and generative AI alongside Salesforce and Outreach.
Who this is a fit for
- Proven B2B SaaS sales development experience, including time spent as a Team Lead, Senior SDR, or Player-Coach within a fast-paced scale-up environment.
- Demonstrated “builder” mindset with experience creating sales processes or outreach collateral from scratch rather than just following an existing manual.
- Deep interest in sales innovation, specifically hands-on experience with modern tech stacks and a genuine curiosity for AI-powered workflow automation.
Why this role is remarkable
- True “zero-to-one” opportunity: You are building a greenfield SDR function with no legacy processes, inheriting a blank canvas to design playbooks and strategy from scratch.
- Massive market traction: Goodlord is already the UK’s leading platform with 3,500+ agents and £55M+ in funding from tier-1 investors like Highland Europe and Finch Capital.
- Award-winning culture: Join a “Top 50 Best Workplaces in the UK” company that offers a £1,000 development fund and bi-weekly professional coaching.
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I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Goodlord wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.