You will lead the strategic development and hands-on execution of Account-Based Marketing for tier-one accounts. By bridging the gap between strategy and field execution, you'll drive high-value engagement across complex enterprise buying groups. This role is pivotal in scaling a critical marketing function within a secure, ISO-certified AI innovation environment.
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Senior ABM & Field Marketing Manager at Breathe HR
Are you a commercial marketer who measures success by pipeline, not MQLs? Join an AI-first HR tech group as a Senior ABM & Field Marketing Manager and own the strategy for tier-one accounts across multiple brands. You'll work at the cutting edge of HR technology, helping an organization become one of the first in the UK to achieve ISO 42001 certification for responsible AI. From executive roundtables to AI-driven personalization at scale, you will have the autonomy to build a critical function and directly impact revenue for a growing multi-brand scale-up in London or Horsham.
Overview
Role overview
Company
Breathe HR
AI-first HR tech scale-up and multi-brand workforce management group
Responsibilities
What you will do
- Design and execute 1:1 and 1:few ABM campaigns tailored to Tier 1 strategic accounts, including executive events and bespoke content.
- Act as a strategic partner to mid-market and enterprise sales teams, participating directly in pipeline reviews and account planning sessions.
- Orchestrate field marketing programs across key sales territories to build deep relationships with priority stakeholders and buying groups.
Candidate profile
Who this is a fit for
- 5+ years of B2B marketing experience with a proven track record in ABM, field marketing, or demand generation within complex environments.
- Commercially minded professional who prioritizes pipeline impact and revenue outcomes over traditional volume-based marketing metrics.
- Tech-savvy executor comfortable using AI tools for research, content generation, and multi-channel campaign orchestration.
What makes it remarkable
Why this role is remarkable
- Lead AI adoption in HR tech by utilizing cutting-edge tools to automate personalization and message testing at an enterprise scale.
- Join a pioneering organization aiming to be among the first in the UK to achieve ISO 42001:2023 certification for responsible and secure AI.
- High-impact visibility reporting to an experienced Head of Demand Gen while owning the GTM strategy for major brands like Rotageek and ELMO UK.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 14 million jobs daily and introduces you directly to hiring managers.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.