You will lead end-to-end campaign strategies for two major enterprise beauty accounts, bridging the gap between creator storytelling and measurable brand impact. By translating TikTok culture and beauty trends into authentic content frameworks, you'll ensure global brands like H&M and L’Oréal resonate with modern audiences through platform-native, data-driven creative direction.
Senior Strategist at Kyra
Are you a beauty-savvy strategist who thinks in TikTok trends rather than PowerPoints? Join one of the world's fastest-growing influencer marketing platforms as they scale toward £28M+ in revenue. You'll take the lead on two massive enterprise beauty accounts, moving beyond transactional influencer ads to build culturally native campaigns that people actually talk about. This remote-first role offers the chance to own the entire strategic lifecycle—from the first creative spark and creator casting to deep-dive performance analysis—for some of the biggest names in fashion and lifestyle. If you have 3-4 years of agency experience and live for the creator economy, this is your chance to make a measurable impact.
About this role
Role overview
About the company
Kyra
Fast-growing influencer marketing platform with £28M revenue and 100% YoY growth
What you'll do
What you will do
- Develop end-to-end platform-native strategies including audience profiling, creator casting logic, content formats, and messaging.
- Present strategic recommendations and performance narratives directly to senior clients, acting as the primary strategic advisor for your portfolio.
- Conduct cultural listening and trend forecasting to translate emerging TikTok and Instagram insights into actionable brand opportunities.
Who you are
Who this is a fit for
- Possesses 3-4 years of experience in strategy or planning at an influencer marketing agency or creator-focused brand.
- Demonstrates deep TikTok fluency with a proven ability to translate brand identities into authentic, scroll-stopping social content.
- Combines creative storytelling with data-driven thinking to define measurement frameworks across CPV, ER, and platform-specific KPIs.
Why this role
Why this role is remarkable
- Lead strategy for massive enterprise beauty accounts that most agencies only dream of, with the autonomy to own accounts from insight through execution.
- Join a high-growth scale-up achieving 100% YoY growth and £28M in revenue while maintaining a close-knit, remote-first team culture.
- Work in an AI-first environment where you are encouraged to leverage emerging tools to elevate creative output and strategic depth.
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