DASH Rides is a UK-based micro-mobility and employee benefits company that operates an e-bike and cycling platform built around the Cycle to Work scheme. Through its “DASH Store” platform, it provides the UK’s largest Cycle to Work-enabled bike catalogue, offering employees flexible access to new and pre-owned bikes and e-bikes, bike share passes, clothing, accessories, equipment, and tools, all via salary sacrifice that can save employees a significant portion of the cost over 12 months. The company removes traditional barriers to Cycle to Work by eliminating upfront costs and confusing voucher-based processes, instead delivering a transparent, ecommerce-style experience where employees can browse and order items online and employers manage approvals and payroll deductions. In addition to its online store, DASH Rides offers fully managed e-bike fleets configured for organisational needs, including repairs, servicing, insurance, GPS tracking and a booking platform under a simple monthly rental model. It also provides products such as DASH Flex, a digital payment card that integrates with bike share providers like Lime and Forest to reduce the cost of each ride through the Cycle to Work scheme. DASH Rides focuses on helping businesses offer greener, healthier and more cost-effective commuting options for their staff, while simplifying administration for employers.