The Insights Family is a private, Manchester-based market intelligence and consumer research company that focuses on kids, parents, and family markets globally.[2][4][5][14] It operates a subscription-based market research and insights platform that leverages data science technologies to provide real-time market intelligence, data, analytics, user experience research, customer profiling, segmentation, campaign analysis, competitor benchmarking, feasibility studies, and market reports for brands targeting children, parents, and under-30s.[2][5][14] The company surveys thousands of children and parents every week across more than 20 international markets, delivering actionable insights that help clients such as major toy, media, and entertainment brands grow and improve their commercial performance.[4][14]
