As the Demand Generation Director, you will architect Raft’s top-of-funnel engine, driving qualified revenue for a platform reshaping the $19 trillion logistics industry. You will design sophisticated ABM strategies, manage a modern AI-enabled marketing stack, and partner with sales to turn high-quality interest into predictable pipeline for enterprise-level deals.
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Demand Generation Director, Logistics & Supply Chain AI at Raft
Join Raft, the Series B startup backed by Bessemer, as they reshape the $19 trillion supply chain industry with enterprise AI. As Demand Generation Director, you will architect the top-of-funnel engine from scratch, leveraging a modern AI-stack to drive high-velocity ABM strategies for global logistics leaders. If you are a data-obsessed growth builder who thrives in high-stakes environments and wants to own the revenue journey for a category-defining product, this London-based leadership role is your next big move.
About this role
Role overview
About the company
Raft
SoftwareLondon, United KingdomSeries B (VC-backed)
Raft - Series B AI platform for global supply chain
Backed by Eight Roads Ventures, Bessemer Venture Partners, Episode 1 Ventures, Dynamo Ventures, Moguntia Capital, Techstars.
What you'll do
What you will do
- Architect and execute end-to-end outbound and ABM plays tailored specifically for the global logistics and freight forwarding industry.
- Operationalize and scale the revenue stack using HubSpot with precision, ensuring elite lead nurturing and data-driven pipeline health.
- Orchestrate cross-functional alignment with SDR and Product Marketing teams to synchronize high-velocity campaigns with global GTM objectives.
Who you are
Who this is a fit for
- Proven expert in enterprise SaaS demand generation with a track record of navigating 6–12 month sales cycles for $100k+ ACV deals.
- Deeply familiar with the logistics and supply chain sector, possessing the ability to speak the language of global freight forwarders natively.
- AI-native marketer and HubSpot power user who prioritizes MQL-to-SQO conversion rates and material pipeline value over simple lead volume.
Why this role
Why this role is remarkable
- Lead the demand generation strategy for a category-defining AI platform backed by $45M from premier investors Bessemer Venture Partners and Eight Roads.
- High-impact opportunity to build a revenue engine from scratch in a hyper-growth environment where marketing is a primary driver of global expansion.
- Work at the intersection of enterprise AI and global trade, solving real-world operational challenges for over 60 global logistics leaders.
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