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Love It Baby, Engineering
Founding Engineer at Love It Baby
- Location
- Remote
- Compensation
- Not Disclosed + Equity
Love It Baby is building an AI social media manager for small businesses, starting with the beauty industry in Italy. After hitting €60K ARR in just three months, they are now hiring a Founding Engineer to own the product end-to-end.
Working directly with a founder who previously exited to Bending Spoons, you’ll receive 1.5–3% equity and full remote autonomy. This is a rare opportunity to build the technical foundation of a fast-growing startup from day one, orchestrating LLMs and shipping code that immediately impacts real-world business owners.
What's the next step?
This role is no longer actively hiring, but Jack can still help you discover similar open roles that fit.
Role overview
As the Founding Engineer at Love It Baby, you will own the technology from the ground up, building AI that runs social media for small businesses. You’ll architect the engine, manage LLM orchestration, and integrate social APIs. This high-impact role offers significant equity and the chance to build a category-leading company.
About Love It Baby
Love It Baby is an AI Social Media Manager for beauty SMBs (salons, aesthetic centers, beauty brands) in non-English-speaking markets. The product autonomously runs the social media presence — content creation, publishing, and engagement — for businesses that lack the time or in-house skills to do it themselves. The vision is to expand into additional industries and build the go-to marketing hub for SMBs in these verticals. We believe that every business deserves to be seen.
What you will do
- Architect and maintain the full technical stack, including frontend, backend, and infrastructure, ensuring rapid delivery to production.
- Design and refine the core AI engine using LLM orchestration to create reliable and scalable content for small business owners.
- Build and manage critical social platform integrations and publishing pipelines to automate marketing workflows for non-technical users.
Who this is a fit for
- Proven track record of shipping full-stack products independently, with the ability to manage everything from architecture to deployment without a large team.
- AI-native developer with production experience in LLMs, demonstrating deep knowledge of cost-efficiency, latency, and system evaluation.
- Product-focused engineer who thrives in high-ambiguity environments and moves with extreme speed to translate user needs into working code.
Why this role is remarkable
- Secure 1.5–3% founding equity in a startup that generated €60K ARR in its first three months and is currently raising its seed round.
- Partner directly with serial entrepreneur Pietro Marchetti, who previously built multiple category-leading businesses before exiting to Bending Spoons.
- Gain complete technical autonomy to architect the entire product from scratch, transitioning from hands-on coding to setting the company’s long-term engineering standards.
How Jack & Jill work together

What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Love It Baby wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.