As a CRM Specialist at Hormona.io, you will lead the end-to-end user journey across email, push, and in-app channels. You’ll build automated lifecycle flows that drive activation and retention, ensuring every communication feels like a natural extension of the app experience. This is a hands-on role critical to scaling Hormona’s global engagement strategy.
CRM Specialist at Hormona
Hormona.io is looking for a CRM Specialist to transform hormonal health tracking into a deeply personalized user journey. Based in Stockholm, you'll own the entire lifecycle strategy—from onboarding to retention—using advanced automation tools like Customer.io and Braze. This is a unique opportunity to join a high-growth health-tech team where your work directly impacts user engagement and health outcomes. If you're a data-driven marketer with 3-5+ years of experience in app-based CRM and a passion for creating seamless digital experiences, join Hormona.io and help lead our global growth.
Want to apply for this role?
Jack finds you jobs at companies like Hormona. Talk to Jack to get considered for roles that fit what you're great at.
Location
Stockholm, Sweden
Compensation
Not Disclosed
Company
Hormona
Role overview
Healthcare15 employeesLondon, United KingdomSeed (VC-backed)
Hormona is a global women’s health and femtech company that develops digital tools and hardware to help women understand, monitor, and improve their hormonal health. Through its flagship hormone-tracking app, Hormona enables users to log menstrual cycles, symptoms, and overall wellbeing, then uses data and algorithmic analysis to identify patterns and provide personalized insights into hormone-related changes. The platform combines evidence-based content and expert-reviewed recommendations from endocrinologists, gynecologists, and nutritionists to support women in managing hormonal imbalances and living in sync with their cycles. In addition to the app, Hormona is developing at-home hormone testing devices, including an estrogen testing device, plus supplements and wellness tests, with the aim of offering real-time hormone tracking and personalized treatment and lifestyle plans for women worldwide.
Backed by Voima Ventures, Supernode Global VC, DLF Ventures, Nascent Invest, Techstars.
What you will do
- Design and maintain automated customer flows across onboarding, engagement, and retention to create seamless end-to-end user journeys within the app.
- Collaborate with Product and Engineering teams to integrate CRM communications effectively, utilizing deep linking to enhance the overall in-app experience.
- Monitor and optimize campaign performance through continuous A/B testing of messaging, timing, and segmentation to drive higher user activation and conversion.
Who this is a fit for
- Has 3–5+ years of hands-on experience in CRM or lifecycle marketing, specifically using automation platforms like Customer.io, Braze, or HubSpot.
- Demonstrates a strong understanding of app-based customer journeys, including the strategic use of push notifications, in-app messaging, and email triggers.
- Possesses a data-driven mindset with the ability to translate complex user behavior data into actionable, personalized communication strategies across global markets.
Why this role is remarkable
- Join a fast-growing health-tech company in Stockholm dedicated to empowering individuals through advanced hormonal health tracking and actionable medical insights.
- Take full ownership of the global CRM strategy, from mapping complex lifecycle journeys to executing localized campaigns across multiple international markets.
- Work at the intersection of Product and Data, using sophisticated tools like Customer.io or Braze to build deeply personalized user experiences.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Hormona wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.