As the first marketing hire at Rig, you will own the brand, messaging, and go-to-market strategy from zero. You’ll translate complex horizontal data infrastructure into compelling narratives that position Rig as the essential “company brain.” This hands-on role combines creative storytelling with technical understanding to make Rig unmissable in the AI era.
Founding Marketing Hire at Rig
Rig is building the 'brain' for AI-first teams, and they need a founding marketing hire to shape their story as they create the infrastructure that allows AI agents to safely access internal data. Founded by ex-Palantir and Lingumi veterans, this pre-seed startup is already serving high-growth customers like Cleo and Birdie from their Shoreditch office. If you are a creative, technical marketer who lives in Claude and Cursor and wants to build a category-defining brand from zero, this role offers meaningful founding equity and the chance to work directly with founders to make Rig unmissable in the AI era.
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Location
London, United Kingdom
Compensation
Not Disclosed + Equity
Company
Rig
Role overview
Rig is a data platform that provides a unified set of building blocks for business teams to sync, understand, and build with their company’s data. Its product focuses on ingesting data from various sources into a central warehouse, enriching it with business context, and then hosting that context as an AI-ready layer that can be used for analytics, automations, and internal tools. Rig offers components for data ingestion, data modeling, and context management so that non-engineering teams can work effectively with data while maintaining reliability and governance. By consolidating disparate data into a single, well-structured environment, Rig aims to help organizations create workflows, AI assistants, and other data-powered applications without having to assemble and maintain a complex stack of separate tools.
What you will do
- Develop and execute an unconventional marketing strategy that blends brand stunts, technical content, and community building to establish Rig as the leader in AI data infrastructure.
- Translate deep technical concepts—like context layers and data modeling—into messaging that resonates with both business leaders and technical teams building on Claude and Cursor.
- Lead the full spectrum of GTM activities, from managing product launches and social presence to experimenting with both sales-led and product-led growth motions.
Who this is a fit for
- Has proven B2B marketing experience at a developer tools or AI SaaS startup, demonstrating the ability to craft distinct voices in a crowded market.
- Is deeply integrated into the AI ecosystem, using tools like Claude or Cursor personally and possessing the technical depth to market to engineers and data teams.
- Thrives in the ambiguity of early-stage startups, bringing a hands-on “marketing engineer” mindset and the creative energy to build a world-class brand from scratch.
Why this role is remarkable
- Join as the seventh team member and a founding hire, receiving meaningful equity and the chance to shape the company’s identity from its earliest pre-seed stages.
- Work alongside elite founders, including a former Palantir lead and a founder who successfully exited to Novakid, in a high-intensity, low-ego Shoreditch office.
- Build the GTM engine for a product already serving high-growth customers like Cleo and Birdie, solving the critical data bottleneck for the next generation of AI-first businesses.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Rig wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.