As the founding Growth Lead at LightWork AI, you will author the demand engine for a category-defining product. You'll cut through market skepticism to position an AI-driven "system of action" for estate agents, owning the entire funnel from first touch to qualified demo while building a team from scratch.
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Growth Lead at LightWork AI
Are you a growth leader who thrives on building from zero? LightWork AI is hiring a founding Growth Lead in London to revolutionize the UK real estate market by owning the narrative and GTM engine for a category-defining AI system that automates core operations for estate agencies. If you're a hands-on marketer who can turn skeptical buyers into evangelists and wants to build a team from scratch in a high-autonomy environment, join us to author the growth playbook for a product that already works in a massive, untapped market.
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Location
London, United Kingdom
Compensation
Not Disclosed + Equity
Company
LightWork AI
About this role
Role overview
About the company
AI25 employeesLondon, United Kingdom
LightWork AI is automates property operations (compliance, maintenance, lettings and tenant support) through Felicity, an AI assistant that can handle up to 80% of admin tasks autonomously. Designed for the UK’s property industry, LightWork AI delivers enhanced capacity, reduced admin costs and zero missed communications for property management & lettings agencies; giving tenants the confidence that their homes are safe, compliant and their needs are always met.
What you'll do
What you will do
- Develop and test the core positioning and messaging that compels busy, skeptical estate agents to lean in and engage.
- Build a multi-channel demand engine encompassing content, events, and paid social, managing the funnel from first touch to demo.
- Partner closely with customers and sales to refine campaigns based on real-world feedback and measurable pipeline performance.
Who you are
Who this is a fit for
- Proven track record of building demand from near-zero in a vertical B2B or SMB market with direct, measurable success.
- Exceptionally hands-on with AI tools, including LLMs, prompt engineering, or automation workflows, to drive internal and external efficiency.
- Resilient and resourceful "builder" mindset, comfortable operating without a pre-existing playbook or large team in a pre-revenue environment.
Why this role
Why this role is remarkable
- Ground-floor opportunity to build the growth function from zero for a product that already works in an untapped vertical.
- High degree of autonomy to define the GTM strategy and narrative for a category-defining AI "system of action."
- Direct path to leadership, with the mandate to hire and scale your own growth team once the motion is proven.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and LightWork AI wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.