Wordware, Marketing
Head of Growth at Wordware
- Location
- San Francisco, United States
- Compensation
- $200k-$280k + Equity
Wordware.ai is hiring a Head of Growth to scale Sauna, a revolutionary AI-software hybrid with 74% week-two retention and nearly zero current awareness. This is a rare zero-to-one opportunity where the product problem is solved, and the growth problem is yours to own.
You’ll manage six-figure budgets, build a massive creator engine, and stand up technical measurement systems from scratch. If you’re a hands-on growth leader who wants to turn a hidden gem into a category leader, this is your rehearsal realized.
Role overview
You will lead the transition from founder-led outreach to a scalable growth engine for Sauna, a product with 74% retention and massive untapped awareness. As the first growth hire, you’ll own the entire funnel, from hands-on creative production and media buying to building complex measurement systems and affiliate programs.
About Wordware
Software
Wordware is an AI context lab based in San Francisco that develops an IDE enabling non-technical domain experts and AI engineers to build, iterate, and deploy task-specific AI agents and applications using natural language. Originally focused on AI development tools, it pivoted in 2025 to Sauna, an intelligent AI assistant that compounds context, learns user preferences, eliminates busywork, and handles proactive automations for deep work.
What you will do
- Own the end-to-end demand generation strategy, manually running ads, writing copy, and standing up server-side conversion tracking.
- Build and scale a high-velocity creator program requiring hundreds of monthly creatives to fuel significant six-figure monthly budgets.
- Architect a sophisticated growth engine involving programmatic SEO, affiliate networks, and product-led content loops alongside an engineering partner.
Who this is a fit for
- Proven track record of taking a product from unknown to known, with the ability to quote specific growth metrics and attribution models.
- Hands-on experience managing large-scale performance marketing budgets across Meta, X, and TikTok, including creative production and technical measurement.
- Exceptional writing skills and a systems-thinking mindset, capable of automating complex workflows using tools like Sauna to scale their own impact.
Why this role is remarkable
- Join the team behind the largest seed round in YC history ($30M), backed by Tier-1 investors like Spark Capital and Felicis.
- Step into a “solved” product market fit with 74% week-two retention where your only hurdle is generating awareness from zero.
- Work from a unique office in the Presidio, complete with a private sauna and beach access, while building the future of AI-driven software.
How Jack & Jill work together

What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Wordware wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.