As the first Head of Growth at M11 Labs, you will own the customer acquisition strategy end-to-end. You will design a unified system to generate commercial pipeline from brand owners and enterprise leaders. Reporting directly to the CEO, you will operate with high autonomy, building AI-native growth infrastructure to scale.
Head of Growth at M11 Labs
M11 Labs is seeking its first Head of Growth to build the customer acquisition engine for the future of autonomous commerce. This is a rare opportunity to join a high-output AI startup founded by an industry veteran with experience at Meta, Amazon, and Nasdaq IPOs. You won't just run ads; you'll own the entire pipeline from 0-to-1, leveraging AI-native automation and strategic events to position M11 Labs at the heart of the ecommerce ecosystem. If you are a commercial generalist who thrives on autonomy and shipping daily, help us define a new category in AI trust infrastructure.
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Location
London, United Kingdom
Compensation
£75k + Equity
Company
M11 Labs
Role overview
M11 is an agentic trust and intelligence platform. Its website describes the product as helping good products win by using AI agents to keep brands accurate and competitive, verify claims, and detect threats from competitors and the market. Its LinkedIn presence also positions it as focused on commercial intelligence.
What you will do
- Design, test, and scale a 1-to-100 growth engine utilizing commercial outbound, inbound, events, partnerships, and targeted digital channels to generate pipeline.
- Build modern, automated growth operations using LLMs, scraping tools, and custom workflows like Clay and Zapier to multiply your personal output and efficiency.
- Refine brand narrative and positioning across diverse buyer personas, ensuring the value proposition resonates with DTC founders and enterprise ecommerce decision-makers.
Who this is a fit for
- Proven experience in 0-to-1 growth ownership, having personally built and scaled a commercial engine at an early-stage startup or as a founder.
- Deep fluency in the ecommerce ecosystem, understanding the pain points and decision-making processes of DTC brand owners and marketing leads.
- Master of AI-native workflows, capable of using tools like Clay, Cursor, and Perplexity to accomplish tasks that would normally require a much larger team.
Why this role is remarkable
- Work directly with a high-pedigree founder who has a track record of exits and executive experience at Amazon, Meta, and Nasdaq-listed companies.
- Take the lead on a category-defining product at the intersection of AI and commerce, solving the trust crisis as agents begin to make purchasing decisions.
- Enjoy full autonomy over strategy, budgets, and execution, moving beyond traditional marketing into a role with true ownership of the revenue engine.
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I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
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What happens next?
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If your profile’s a match and M11 Labs wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.