You will lead a marketing team of five to transform FITR into a high-performance engine, scaling ARR from £2M to £10M. Reporting to the COO, you will own the coach growth target, managing performance marketing, organic search, and brand strategy while staying deep in the data to optimize CPL, CAC, and conversion.
Head of Marketing at FITR
Join FITR, the elite personal trainer software platform trusted by thousands of coaches globally, as their new Head of Marketing. With £2M ARR and a clear roadmap to £10M, this is your chance to lead a team of five and build a performance engine that scales. You will own the growth numbers, drive organic discovery, and shape the brand for a global audience in the fitness and creator economy space. If you are a data-driven leader with 5+ years of SaaS experience and a passion for high-growth environments, this London-based hybrid role offers the perfect platform for your impact.
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Location
London, United Kingdom
Compensation
Up to £90k
Company
FITR
Role overview
Fitness / SaaS / Health, Wellness and Fitness
FITR is the operating system for online fitness coaches. We help coaches, gyms, and fitness brands create, sell, and scale online training without juggling spreadsheets, DMs, or multiple tools. From programming and client management to payments, automation, and delivery, FITR brings everything into one powerful platform. We’re also the official software partner for HYROX, supporting coaches worldwide as fitness continues to move online at speed. The future of coaching is being built here.
What you will do
- Own the revenue and coach growth targets, directly managing the Performance Marketing Manager to optimize CAC and lead quality.
- Direct the organic growth strategy, focusing on search and AI/LLM discoverability to build a sustainable, non-paid acquisition channel.
- Partner with the Head of Growth & Data to bridge the gap between demand generation and full-funnel conversion optimization.
Who this is a fit for
- Has 5+ years of senior marketing experience in a fast-moving SaaS or marketplace business with direct accountability for CAC and LTV.
- Demonstrates deep hands-on expertise in performance platforms like Google Ads and Meta, with the ability to interrogate data and funnels.
- Possesses a strong brand instinct and the ability to navigate ambiguity while building out new marketing structures and revenue lines.
Why this role is remarkable
- Lead a growing team of five specialists across performance, organic, social, brand, and design to build a global fitness brand.
- Join a business with strong retention and a clear path to scale from £2M to £10M ARR within three to five years.
- Impact the future of the creator economy by launching innovative features like AI programming for elite fitness professionals and gyms.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and FITR wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.