Marketing & Engagement Executive at Finlegal

As a Marketing & Engagement Executive at Finlegal.io, you will manage community recruitment for medical experts and drive retention through client-focused engagement strategies. You’ll leverage Claude-powered AI workflows to scale content creation, manage events, and support commercial growth, reporting directly to the Operations Director and CEO in a high-ownership startup environment.

• Grow and engage a specialized network of medical experts through recruitment campaigns, onboarding automation, and regular community feedback forums.
• Support client retention and account growth by managing user groups, creating feature-adoption campaigns, and producing high-impact testimonials and case studies.
• Execute a multi-channel content strategy across LinkedIn and blogs, while coordinating logistics for industry webinars, exhibitions, and professional conferences.

• Possesses experience in B2B SaaS marketing or community management, with a proven track record of engaging professional audiences and driving user adoption.
• Demonstrates proficiency in AI tools (specifically Claude) and CRM platforms like HubSpot to streamline marketing operations and maintain GDPR compliance.
• Combines exceptional writing skills with the organizational ability to manage diverse projects, from high-level stakeholder relations to detailed event logistics.

• Enjoy high levels of autonomy and ownership, collaborating directly with the CEO and Operations Director to shape the company’s community and engagement strategy.
• Join a scaling 30-person LegalTech team at the forefront of AI implementation, building modern automation platforms for law firms and medical specialists.
• Pioneer the use of AI in marketing by building and refining Claude-powered workflows, prompt libraries, and scalable operations that reduce manual effort.