As Social Lead at FITR, you will own the organic social strategy, moving beyond simple scheduling to create a content-first, video-led presence. You’ll film, edit, and publish short-form video while building a robust creator/UGC program. Reporting to the Head of Marketing, you’ll be the voice of FITR across TikTok, Instagram, and LinkedIn.
Social Lead at FITR
FITR is seeking a Social Lead to transform their organic social presence from occasional updates into a video-first performance engine. With £2M ARR and a target of £10M, this is a pivotal hire for the Soho-based fitness tech company. You’ll own the entire social ecosystem—filming, editing, and managing a new creator program—while engaging directly with a global community of elite coaches. If you have 3+ years of social experience and a passion for the fitness industry, this is your chance to build a brand’s social identity from the ground up with a £50k salary and flexible hybrid working.
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Location
London, United Kingdom
Compensation
£50k
Company
FITR
Role overview
Fitness / SaaS / Health, Wellness and Fitness
FITR is the operating system for online fitness coaches. We help coaches, gyms, and fitness brands create, sell, and scale online training without juggling spreadsheets, DMs, or multiple tools. From programming and client management to payments, automation, and delivery, FITR brings everything into one powerful platform. We’re also the official software partner for HYROX, supporting coaches worldwide as fitness continues to move online at speed. The future of coaching is being built here.
What you will do
- Execute a video-first organic social strategy across TikTok, Instagram, and YouTube Shorts, personally filming and editing high-impact content.
- Launch and manage a creator/UGC program, recruiting and briefing fitness influencers and coaches to amplify FITR’s message through authentic voices.
- Drive community engagement by building direct relationships with coaches and clients, acting as a proactive brand ambassador representing the company.
Who this is a fit for
- Brings 3+ years of experience in organic social media, specifically with a track record of creating and editing native short-form video content.
- Possesses hands-on technical skills in filming and storytelling, capable of operating independently at gyms and events to capture high-quality assets.
- Has proven experience building and managing influencer or UGC programs, ideally within the fitness, health, or creator economy sectors.
Why this role is remarkable
- Take full ownership of a largely untapped channel at a company with £2M ARR and clear ambitions to reach £10M within five years.
- Shift from traditional social management to a content-first, creator-led strategy where you capture authentic stories from world-class coaches and gyms.
- Join a collaborative, Soho-based team that balances a fast-paced growth environment with a healthy work-life balance and flexible hybrid working.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
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If your profile’s a match and FITR wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.