Join Triffin as our first SDR to build the outbound engine from scratch. Partnering with the Growth Lead, you’ll drive pipeline for our AI-powered finance stack, targeting high-growth consumer brands. This is a foundational role where you’ll define sales playbooks, own the outreach motion, and help scale a business expecting 800% growth in 2026.
Founding SDR at Triffin
Triffin is reimagining how consumer brands manage their money with AI-powered funding and cash-flow tools. Launched in 2024 and backed by early-stage VC, they are projecting a massive 800% growth in 2026. As the first SDR hire, you will partner directly with the Growth Lead to build the company’s outbound engine from the ground up. This is a rare, high-impact opportunity for an ambitious SDR with 18+ months of experience to secure meaningful equity and define the sales playbook for a category-defining fintech in London.
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Location
London, United Kingdom
Compensation
Not Disclosed + Equity
Company
Triffin
Role overview
Triffin is an AI-first cash flow management platform for consumer brands. Our product combines flexible funding options, international and bulk payments tools and cash flow forecasting.
We work with some of the UK’s fastest growing brands across beauty, health and wellness, food and drink, apparel and pets verticals.
What you will do
- Build and execute intelligent outreach programmes using market-leading AI systems and data to target finance decision-makers at consumer brands.
- Prospect and qualify new pipeline opportunities through high-volume cold calling, personalized emailing, and strategic LinkedIn engagement.
- Develop and iterate on scalable sales playbooks across different verticals to establish a repeatable revenue engine for the growth team.
Who this is a fit for
- 18+ months of SDR experience within financial services, fintech, or high-growth technology companies, ideally with experience selling to consumer brands.
- Proven track record of owning and exceeding pipeline or revenue quotas, with demonstrable experience making cold calls to senior decision-makers.
- An ambitious, high-achiever with visible career progression who is eager to transition into a leadership or senior role as the team expands.
Why this role is remarkable
- Build the outbound motion from zero as the first SDR hire, directly influencing the company’s growth strategy and sales playbooks.
- Join a high-traction startup backed by early-stage VCs, serving a massive market of consumer brands with a projected 800% growth rate in 2026.
- Earn meaningful ownership through share options and uncapped commission while working in a high-performance, low-ego environment in Shoreditch.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Triffin wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.