Triffin, Sales & GTM
Founding SDR at Triffin
- Location
- London, United Kingdom
- Compensation
- Not Disclosed + Equity
Triffin is reimagining how consumer brands manage their money with AI-powered funding and cash-flow tools. Launched in 2024 and backed by early-stage VC, they are projecting a massive 800% growth in 2026.
As the first SDR hire, you will partner directly with the Growth Lead to build the company’s outbound engine from the ground up. This is a rare, high-impact opportunity for an ambitious SDR with 18+ months of experience to secure meaningful equity and define the sales playbook for a category-defining fintech in London.
Role overview
Join Triffin as our first SDR to build the outbound engine from scratch. Partnering with the Growth Lead, you’ll drive pipeline for our AI-powered finance stack, targeting high-growth consumer brands. This is a foundational role where you’ll define sales playbooks, own the outreach motion, and help scale a business expecting 800% growth in 2026.
About Triffin
Triffin is an AI-first cash flow management platform for consumer brands. Our product combines flexible funding options, international and bulk payments tools and cash flow forecasting.
We work with some of the UK’s fastest growing brands across beauty, health and wellness, food and drink, apparel and pets verticals.
What you will do
- Build and execute intelligent outreach programmes using market-leading AI systems and data to target finance decision-makers at consumer brands.
- Prospect and qualify new pipeline opportunities through high-volume cold calling, personalized emailing, and strategic LinkedIn engagement.
- Develop and iterate on scalable sales playbooks across different verticals to establish a repeatable revenue engine for the growth team.
Who this is a fit for
- 18+ months of SDR experience within financial services, fintech, or high-growth technology companies, ideally with experience selling to consumer brands.
- Proven track record of owning and exceeding pipeline or revenue quotas, with demonstrable experience making cold calls to senior decision-makers.
- An ambitious, high-achiever with visible career progression who is eager to transition into a leadership or senior role as the team expands.
Why this role is remarkable
- Build the outbound motion from zero as the first SDR hire, directly influencing the company’s growth strategy and sales playbooks.
- Join a high-traction startup backed by early-stage VCs, serving a massive market of consumer brands with a projected 800% growth rate in 2026.
- Earn meaningful ownership through share options and uncapped commission while working in a high-performance, low-ego environment in Shoreditch.
How Jack & Jill work together

What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI agent for hiring, working for the company. She recruits from Jack’s network.
If your profile’s a match and Triffin wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.