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Head of Content & Sales Enablement at Thrive

Join a UK-based startup backed by three rounds of funding as they move from an assessment tool to a category-defining behavioural platform. This is a high-impact role for a prolific writer who can turn millions of data points into industry-leading research while arming a growing sales team with the narrative they need to close. Reporting directly to the CEO, you'll own everything the company says publicly and how it sells privately, scaling inbound demos from 5 to 25 per month. If you have 5+ years in B2B SaaS content and a passion for psychology-led tech, this is your chance to build a legacy brand.

About this role

Role overview

You will own the strategic narrative for a platform repositioning from an assessment tool to a complete behavioural platform. Reporting to the CEO, you'll drive 80% content to fuel a 5x increase in inbound demos and 20% sales enablement to arm the growing team with high-impact decks, scripts, and sequences.

About the company

Thrive

Thrive

Software

UK-based behavioural science startup recently closed its third round of funding to scale its hiring and retention platform.

What you'll do

What you will do

  • Architect the content engine by ghostwriting for the CEO, shipping biweekly data-driven blogs, and producing two major proprietary research reports annually.
  • Rebuild the sales enablement suite including strategic decks, ROI calculators, objection handling libraries, and automated email sequences for the AE and SDR teams.
  • Launch and manage the Behavioural Excellence Index, an awards program designed to celebrate HR teams using science to drive exceptional hiring outcomes.

Who you are

Who this is a fit for

  • 5+ years of B2B SaaS content experience with a portfolio demonstrating exceptional writing and the ability to find compelling stories within complex data sets.
  • Proven track record of shipping proprietary research or data-driven assets that have directly generated pipeline and increased inbound lead volume.
  • Prior experience in sales enablement or product marketing, including the creation of sales decks, competitive playbooks, and founder-level ghostwriting.

Why this role

Why this role is remarkable

  • Lead a major category repositioning for a startup already serving elite clients like McLaren and West Ham while sitting on proprietary data from millions of assessments.
  • Work directly with the CEO to build a high-profile founder content engine and launch the industry's first Behavioural Excellence Index awards program.
  • Transition from a senior IC into a strategic leader as the company scales from 30 to 100 demos per month following their third funding round.

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