Sales Development Representative at Lua AI
- Location
- London, United Kingdom
- Compensation
- $38k + Commission + Equity
Lua AI is hiring its first European Sales Development Representative to lead their expansion into the UK and EU markets, offering a unique opportunity to build a commercial motion from the ground up for a Y Combinator-backed leader in the 'Agent OS' space. Based in London, this role combines hands-on prospecting with the management of a cutting-edge AI-native outbound stack, providing a clear path to an Account Executive role and a compensation package of $38k base plus commission and equity.
What's the next step?
Lua AI are hiring from Jack's network. Talk to Jack for free and get a direct introduction to the team, if a good fit.
Role overview
Join Lua AI as the founding European SDR to build our UK and EU revenue funnel from scratch. Reporting to the VP of Sales, you will leverage an AI-native outbound stack to engage senior leaders at mid-market and enterprise accounts. This high-impact role offers a direct path to a closing Account Executive position.
About Lua AI
Lua is the Agent OS. We build digital employees — agents that do a real job end to end: they read a company’s own systems, make the decision, take the action, and get a little better every time they run. Not chatbots that answer questions — digital workers that do the work, on the company’s own data and workflows, and everything they build stays owned by the business. Teams write their logic on Lua (agents, skills, tools, jobs, webhooks, guardrails) and we run the hard parts underneath: infrastructure, multi-provider model orchestration, data, channels (WhatsApp, Slack, Email, Instagram, Messenger, a voice-capable website widget, HTTP API) and monitoring.
Our customers are the companies that run their markets — the operator of one of the world’s most-visited heritage sites, a major travel-and-hospitality group, the largest supermarket chain in its country, a listed conglomerate spanning healthcare and consumer goods, large regional banks, a social-commerce companies and a microinsurer covering over a million people — across Africa, the Middle East and South Asia. Together they employ 64,000+ people and turn over $5bn+ a year, and they all want the same thing: to be AI-native on the systems they already run, with nothing to rip out. Backed by Y Combinator, we’ve raised $5.8M.
What you will do
- Prospect personally into priority UK and European accounts using a multi-channel approach including LinkedIn, phone, events, and warm introductions to book qualified meetings.
- Direct and refine the AI-native outbound stack, managing automated sequences and data enrichment while applying human judgment to ensure high-quality, personalized outreach.
- Conduct early discovery to qualify prospects against rigorous criteria, ensuring a seamless handover of actionable opportunities to the Account Executive team.
Who this is a fit for
- Has at least two years of B2B outbound prospecting experience, ideally selling SaaS or AI technology to mid-market and enterprise buyers in the UK/European market.
- Demonstrates technical proficiency with AI-driven outreach platforms, data enrichment tools, and the ability to talk credibly about AI agent infrastructure and LLM use cases.
- Possesses an entrepreneurial mindset with the ability to build sales motions from scratch and maintain high CRM data standards without requiring constant oversight.
Why this role is remarkable
- Serve as the founding commercial hire for Lua AI in Europe, establishing the outbound playbook and qualification standards for a high-growth region.
- Work with a Y Combinator-backed team that has already deployed 10,000+ AI agents and is supported by a sophisticated AI-native tech stack including Clay and Apollo.
- Benefit from a clear, performance-based career path that leads directly into a closing Account Executive role or leadership position as the regional team expands.
How Jack & Jill work together
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI agent for hiring, working for the company. She recruits from Jack’s network.
If your profile’s a match and Lua AI wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.