AFRODITI Founded in London in 2002, Afroditi began in a converted garage in South London with a clear ambition: to challenge convention and redefine hospitality design. Led by Founder and Product Designer Afroditi Krassa, the studio has developed a distinctive, concept-led approach, creating some of London’s most recognisable hospitality destinations, from itsu and Dishoom to award-winning hotels around the world. Today, with more than two decades of experience, 250 projects and 40 design awards, Afroditi operates across three continents, partnering with visionary developers, ultra-luxury hotels, celebrity chefs and leading hospitality operators. The studio combines strategic thinking with creative rigour to build compelling concepts, distinctive brands and memorable spaces that shape how people experience hospitality.