FirstMotion is a B2B SEO and AI Search consultancy helping software companies turn search into a revenue engine. Founded in 2025 by Tom Batting (a Forbes 30 Under 30 entrepreneur) and backed by Alex Price (an exited agency founder and investor), FirstMotion specializes in optimizing visibility in AI-driven search platforms like ChatGPT, Perplexity, and Google AI Overviews. The company provides organic growth engineering services for B2B software and SaaS companies, focusing on generative engine optimization (GEO) and AI search optimization. FirstMotion is powered by its proprietary technology platform called ContextualJourney™, which delivers audience intelligence, buyer journey mapping, and prompt/content mapping. The consultancy works with leading VCs to guide their portfolio companies through AI-native B2B buyer journeys, addressing how AI has fundamentally changed how B2B buyers search, evaluate, and decide on solutions. Rather than traditional keyword-focused SEO, FirstMotion helps companies become visible and cited in AI-generated search results and conversational queries.
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