Senior ABM & Demand Generation Manager at Optery, Inc.
- Location
- Remote (United States)
- Compensation
- $150k-$180k + Equity
Optery, Inc. This is a rare opportunity for a cybersecurity marketing expert to move from early-stage tactics to a mature, strategic program. You’ll partner directly with enterprise AEs to engage buying committees and drive high-value pipeline.
If you have 7+ years of experience and a track record of scaling demand in sales-led environments, join us to shape the future of digital privacy and data security.
What's the next step?
Optery, Inc. are hiring from Jack's network. Talk to Jack for free and get a direct introduction to the team, if a good fit.
Role overview
You will build Optery, Inc.’s ABM program from the ground up, evolving early efforts into a strategic engine. Partnering with enterprise account executives, you’ll map buying committees and execute integrated campaigns across email, webinars, and digital channels. This senior IC role is critical for scaling demand and driving qualified pipeline for our sales-led B2B motion.
About Optery, Inc.
Optery, Inc. is a Delaware corporation headquartered in the San Francisco Bay Area that provides personal data management and removal services. Its platform scans data brokers and people-search websites for exposed personally identifiable information, such as home addresses, phone numbers, email addresses, and family details, then helps individuals, families, and businesses submit and track opt-out, deletion, and suppression requests. Optery combines patented search technology, automation, artificial intelligence, machine learning, human oversight, exposure reports, removal reports, screenshot verification, and enterprise integrations to reduce risks related to phishing, social engineering, identity theft, fraud, harassment, doxxing, and physical threats.
What you will do
- Establish a formal ABM program by selecting target accounts, mapping buying committees, and coordinating bespoke marketing activities with enterprise account executives to advance deals.
- Lead integrated demand generation planning to hit B2B pipeline goals through multi-channel campaigns spanning content, email, webinars, and partner channels.
- Analyze full-funnel performance using HubSpot and Dreamdata to optimize buyer journeys and provide data-driven recommendations on budget allocation to the Head of Marketing.
Who this is a fit for
- 7+ years of B2B marketing experience in SaaS or technology, with a proven track record of owning demand generation and generating qualified pipeline in sales-led environments.
- Demonstrated success building or significantly expanding ABM programs from account selection through to measurement, specifically targeting technical enterprise buyers like CISOs or IT leaders.
- Highly analytical and technical mindset with hands-on proficiency in HubSpot and CRM data, complemented by strong writing skills for creating compelling campaign copy.
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Why this role is remarkable
- Greenfield ABM Ownership: You aren’t just running a playbook; you are building the entire ABM framework from scratch, defining account selection, segmentation, and measurement for a high-growth privacy startup.
- Strong Seed-Stage Traction: Backed by $6M in funding, Optery, Inc. is addressing a critical security need for CISOs and IT leaders in an era of increasing data privacy regulations.
- High-Impact Individual Contributor: This role offers direct access to leadership and the autonomy to manage budgets, test new channels, and shape the company’s go-to-market strategy without the overhead of management.
How Jack & Jill work together
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI agent for hiring, working for the company. She recruits from Jack’s network.
If your profile’s a match and Optery, Inc. wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.