Fractional CFO at Hormona
- Location
- Stockholm, Sweden
- Compensation
- SEK60k-80k monthly retainer
If you’re a finance leader with deep experience in D2C unit economics and venture fundraising, this is your chance to build a high-impact finance function from the ground up while partnering directly with the CEO to scale an international health-tech leader.
What's the next step?
Hormona are hiring from Jack's network. Talk to Jack for free and get a direct introduction to the team, if a good fit.
Role overview
You will be the first dedicated finance hire at Hormona.io, working directly with the CEO to build the finance function from scratch. This commercially-focused role prioritizes consumer growth economics over traditional accounting, tasking you with driving profitable customer acquisition and preparing the company’s financial narrative and data room for a successful Series A.
About Hormona
Healthcare · 15 employees · London, United Kingdom · Seed (VC-backed)
Hormona is a global women’s health and femtech company that develops digital tools and hardware to help women understand, monitor, and improve their hormonal health. Through its flagship hormone-tracking app, Hormona enables users to log menstrual cycles, symptoms, and overall wellbeing, then uses data and algorithmic analysis to identify patterns and provide personalized insights into hormone-related changes. The platform combines evidence-based content and expert-reviewed recommendations from endocrinologists, gynecologists, and nutritionists to support women in managing hormonal imbalances and living in sync with their cycles. In addition to the app, Hormona is developing at-home hormone testing devices, including an estrogen testing device, plus supplements and wellness tests, with the aim of offering real-time hormone tracking and personalized treatment and lifestyle plans for women worldwide.
Backed by Voima Ventures, Supernode Global VC, DLF Ventures, Nascent Invest, Techstars.
What you will do
- Build and own sophisticated cohort-based financial models to measure customer retention, repeat purchase behavior, and lifetime value across various acquisition channels.
- Partner with the marketing team to analyze acquisition performance, establishing financial thresholds and forecasting models to guide profitable investment decisions.
- Lead the preparation for Series A fundraising, including developing investor-ready financial projections, managing data rooms, and supporting the CEO in investor negotiations.
Who this is a fit for
- Proven experience as a CFO or senior finance leader within venture-backed D2C, e-commerce, or subscription businesses.
- Deep technical expertise in unit economics, including AOV, LTV, CAC payback periods, and complex cohort analysis to drive commercial growth.
- Successful track record of preparing companies for institutional fundraising rounds and managing financial due diligence for Series A or beyond.
Why this role is remarkable
- Strategic Impact: As the first finance hire following a $6.7M seed round, you will build the entire function and act as a critical strategic partner to the CEO.
- Growth-Focused Economics: Beyond typical accounting, you’ll dive deep into D2C metrics like LTV, CAC, and cohort analysis to optimize marketing spend and scale the business.
- Series A Leadership: You will play a pivotal role in shaping the financial narrative and roadmap for the upcoming Series A, directly influencing the company’s long-term trajectory.
How Jack & Jill work together
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI agent for hiring, working for the company. She recruits from Jack’s network.
If your profile’s a match and Hormona wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.