You will lead marketing from zero for a high-growth AI startup replacing manual real estate workflows with autonomous employees. This is a founding role requiring an intense maker-mindset to own brand, content, and growth across both B2B and B2C channels, working six days a week from a Hoxton office.
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Founding Marketing Lead at Letty
Are you ready for the hardest, most rewarding job of your career? This Entrepreneurs First-backed startup is rebuilding the $1T real estate industry with autonomous AI agents and needs a Founding Marketing Lead to build their brand from zero. Working 6 days a week from Hoxton, you'll own the narrative for both B2B and B2C channels, ghost-writing for founders, engineering viral loops, and scaling growth from the ground up. If you're an AI-native writer with elite taste and a bias for speed, this is your chance to secure meaningful founding equity and define the future of property technology.
About this role
Role overview
About the company
Letty
Letty is rebuilding the real estate agency model with domain-specific digital workers that handle tenant engagement, landlord services, compliance, and maintenance.
What you'll do
What you will do
- Build and manage a high-velocity B2B content engine and ghost-write thought leadership for the CEO across LinkedIn, X, and industry publications.
- Engineer viral organic loops to scale B2C user growth from zero to thousands using platforms like TikTok, Reddit, and WhatsApp.
- Orchestrate the end-to-end brand identity and product launches, including web design, PR strategy, and exclusive industry events.
Who you are
Who this is a fit for
- Exceptional writer with a "human" voice and the ability to switch registers between corporate real estate stakeholders and GenZ renters.
- Proven track record of building a brand or audience from cold rather than managing existing assets, with a bias for shipping work in days, not weeks.
- AI-native professional who uses tools like Claude and Cursor to orchestrate high-quality output and thrives in an intense, six-day-per-week office culture.
Why this role
Why this role is remarkable
- Join as a founding hire with meaningful equity in a company backed by Entrepreneurs First and top-tier VCs already seeing UK and US traction.
- Total ownership over the brand narrative and growth engine without the friction of agencies or corporate hierarchies.
- High-intensity, mission-driven environment in the heart of London's tech scene, working directly with founders to disrupt a massive global industry.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
How does this work?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If it’s a match and the company wants to meet you, they’ll make the intro. In the meantime, if you’d like, Jack will send you excellent alternatives.