As the Founding Marketing Lead at Letty, you will build the marketing function from zero to replace a $1T+ industry’s manual processes. You’ll own the end-to-end brand narrative, from scaling founder-led B2B content to engineering viral B2C loops. This high-intensity, six-day-a-week role requires an AI-native maker ready to define the future of property.
Founding Marketing Lead at Letty
Are you ready to build the first name in AI for the $1T property industry? Letty is hiring a Founding Marketing Lead in London to own brand, narrative, and growth from zero. Backed by Entrepreneurs First and top-tier VCs, we’re replacing manual real estate workflows with autonomous AI employees. This is a high-intensity, six-day-a-week founding role for a world-class writer and maker. You’ll ghost-write for founders, engineer viral B2C loops, and define the category. If you’re an AI-native operator who moves fast and wants meaningful equity, join us in Hoxton to rebuild how the world handles property.
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Location
London, United Kingdom
Compensation
£40k-£60k + Equity
Company
Letty
Role overview
Letty is rebuilding the real estate agency model with domain-specific digital workers that handle tenant engagement, landlord services, compliance, and maintenance.
What you will do
- Build the B2B narrative by ghost-writing for the CEO and CTO across LinkedIn, podcasts, and industry op-eds.
- Scale B2C growth through organic channels like TikTok and Reddit, engineering viral loops to reach thousands of users.
- Orchestrate end-to-end product launches and own the company’s visual identity and website in partnership with the Founding Designer.
Who this is a fit for
- Proven track record of building a brand or audience from scratch rather than just managing existing channels.
- Exceptional writer and AI-native “maker” who uses tools like Claude and Cursor to ship experiments in days, not weeks.
- Resilient, high-energy operator who thrives in an intense, in-office six-day workweek culture focused on rebuilding an industry.
Why this role is remarkable
- Join a founding team backed by Entrepreneurs First and top-tier VCs to disrupt a fragmented $1T+ global industry.
- Unrivaled ownership to define the brand voice, positioning, and marketing stack from scratch with meaningful founding equity.
- High-growth environment with live UK customers and early US traction, offering a platform to build a category-defining AI brand.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Letty wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.