As Performance Marketing Manager at Incline Gaming Marketing Inc, you will spearhead end-to-end user acquisition for a diverse portfolio of sportsbooks and casinos. You’ll manage high-budget campaigns across Meta, Google, and Apple Search Ads, optimizing for deep-funnel metrics like LTV and ROAS while shaping the UA playbook for a rapidly scaling specialist agency.
Performance Marketing Manager at Incline Gaming Marketing Inc
Love the fast-paced world of iGaming? Incline Gaming Marketing Inc is seeking a Performance Marketing Manager to lead end-to-end user acquisition for a premier portfolio of sportsbooks and casinos, managing high-budget campaigns across Meta and Google while working remotely in North America. Led by veterans from FanDuel and BetVictor, this $100k-$120k role offers high autonomy and the chance to shape the growth of a specialist agency in the booming regulated betting market while working across a diverse client base.
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Location
Remote (United States)
Compensation
$100k-$120k
Company
Incline Gaming Marketing Inc
Role overview
Incline Gaming Marketing Inc, operating via the domain incline.bet, is a B2C digital marketing services company focused on the global regulated sports betting and online casino (iGaming) markets.[1][5][6] It acts as a full‑service, performance‑driven marketing partner for online sportsbook and casino operators, providing end‑to‑end support across user acquisition, CRM, and creative production.[1][7][10] The company’s experienced team of former operators delivers flexible solutions including paid media and performance marketing (e.g., Meta/Facebook, Google, programmatic), customer relationship management, lifecycle and LiveOps campaigns, business intelligence and analytics, and brand and creative asset production tailored specifically to regulated gambling brands worldwide.[1][5][6][7][10][11] Incline.bet positions itself as an extension of operators’ in‑house teams, running marketing operations for multiple brands across the US, Canada, Europe, Australia, and Africa, with a focus on driving ROI and sustainable growth for iGaming operators.[1][2][3][7]
What you will do
- Define and execute full-funnel user acquisition strategies across Meta, Google, and Apple Search Ads tailored to specific client goals and regional regulations.
- Optimize campaign performance by managing creative testing, bid strategies, and targeting to hit aggressive CPI, CPA, and ROAS targets.
- Translate complex performance data into actionable insights through rigorous daily and weekly reporting to ensure client scaling and success.
Who this is a fit for
- Must have hands-on experience in user acquisition specifically for the online casino or sportsbook industries, demonstrating a track record of scaling high-budget campaigns.
- Possesses a mastery of down-funnel metrics including LTV, ARPU, and retention, with technical proficiency in tagging, tracking, and attribution models.
- Thrives in fast-paced agency environments and shows familiarity with AI tools for creative ideation, audience research, or reporting automation to drive efficiency.
Why this role is remarkable
- Work across a diverse portfolio of regulated operator brands rather than a single product, providing unmatched variety and breadth in the high-growth iGaming sector.
- Join a team led by deep industry experts from major players like FanDuel and Aristocrat, offering high-level mentorship and a seat at the table in a specialist agency.
- Enjoy high autonomy over channel strategy and budgets with the flexibility of a remote-first culture and exposure to the latest AI-driven marketing technology for creative ideation and reporting.
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