Product Expansion Lead at AIOS Medical

As Product Expansion Lead, you will spearhead AIOS Medical’s growth beyond its core GLP-1 category. You will own the entire lifecycle of new product lines—from market analysis and supply chain coordination to performance marketing and retention—transforming a $50M+ business into a multi-category healthcare leader, starting with the UK market.

• Analyze market opportunities using false-door tests and customer data to identify and launch high-margin product categories that complement existing treatments.
• Orchestrate cross-functional launches by coordinating with Clinical, Product, and Ops teams to ensure robust protocols, supply chains, and productization.
• Own the growth strategy for every new vertical across creative, performance, and lifecycle marketing while maintaining full accountability for unit economics and P&L.

• 3+ years of experience leading category expansion for an established D2C brand, with a proven track record of owning commercial results and unit economics.
• Hands-on expertise in consumer acquisition and performance marketing, with the ability to build and execute growth strategies rather than just managing agencies.
• Exceptional decision-making skills in high-intensity, fast-paced environments, with a preference for candidates who have launched regulated products or founded their own startups.

• Own the P&L from zero for all new product lines at a YC-backed company already generating $50M+ in annual revenue and 24+ months of positive cashflow.
• Direct impact and high visibility reporting to the CEO, with the opportunity to build a lean, elite function and eventually scale into a VP of Growth or CGO role.
• True builder opportunity with a market-leading salary of $200k-$400k + Equity at a telehealth leader that is already profitable and expanding globally.