Confidential company, Marketing
Founding Marketing Lead at VC-backed proptech AI startup
- Location
- London, United Kingdom
- Compensation
- £40k-£65k + Equity
Are you ready to build the brand that makes the property industry AI-native? This VC-backed proptech startup is seeking a Founding Marketing Lead to own narrative, content, and growth end-to-end. Working directly with founders in London, you will turn a complex AI platform into a category-defining brand.
This isn't a role for strategy-only managers; we need a high-taste maker who writes like a human, orchestrates AI tools, and builds from zero. With meaningful founding equity and the chance to reinvent how people buy, sell, and rent homes, you’ll have total ownership of the voice and channels that drive global scale.
What's the next step?
Confidential company are hiring from Jack's network. Talk to Jack for free and get a direct introduction to the team, if a good fit.
Role overview
As the first marketing hire, you will build the entire marketing engine from scratch for a well-funded startup automating property transactions. You’ll own the brand narrative, distribution channels, and growth strategy, working directly with founders to scale an AI employee platform from early traction to a definitive industry category leader.
About the company
VC-backed proptech AI startup
What you will do
- Build and manage a high-performance content engine, including founder-brand ghost-writing, PR, and product launch campaigns.
- Design and execute multi-channel growth experiments across LinkedIn, TikTok, and email to drive demos and user acquisition.
- Lead the end-to-end creative and strategic direction for the website, customer marketing, and industry-defining events.
Who this is a fit for
- Exceptional writer with editorial taste who can translate technical AI products into compelling, human-centric narratives.
- Proven track record of building a brand or audience from zero, possessing a hands-on “maker” mindset over strategy-only experience.
- AI-native professional comfortable using modern tools like Claude and Cursor to accelerate output without sacrificing quality or taste.
Why this role is remarkable
- Total ownership over the brand, voice, and marketing stack for a company redefining a $1T+ global industry.
- High-growth environment backed by top-tier VCs and a world-renowned startup accelerator program.
- Direct impact on product-market fit by turning complex AI capabilities into narratives that resonate with property decision-makers.
How Jack & Jill work together

What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Confidential company wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.