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Jack & Jill logoJack & Jill · A report on startup hiring, November 2026

The State of Startup Hiring 2026

What professionals want, and what the teams hiring them look for. Drawn from 400,000+ candidates speaking to Jack, thousands of talent teams speaking to Jill, millions of job ads, and interviews with talent leaders at leading startups.

Data from April to November 2026.

Why we’re publishing this

Jack & Jill understands both sides of hiring. Jack has in-depth conversations with candidates about what they really want, and Jill works with the teams hiring them. No one else has this view of both sides of the market, so we’re sharing what we find openly, to help candidates and talent teams alike represent themselves well.

Highlights

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  1. 1

    Hybrid roles are booming. Roles that combine two domains, such as forward deployed engineers, deployment strategists and applied AI engineers, are the fastest-growing in tech. Read more

  2. 2

    Entry-level roles appear to be thinning. Read more

  3. 3

    Candidates move, overwhelmingly, in search of growth. They mostly turn down roles over pay. Read more

  4. 4

    Candidates want flexibility; companies want them in the office. 74% of UK candidates would take a remote role, and just 17% of UK tech ads offer one. Read more

  5. 5

    Brits bite their tongue: they talk about negotiating as much as New York and San Francisco candidates, but report doing it significantly less. Read more

  6. 6

    Three in four applications get no reply. Read more

  7. 7

    The Most Wanted 100 startups hire almost seven people from Big Tech for every person they lose to it. Read more

Part 1

Hear from candidates

Headline numbers, from candidates speaking to Jack

29%

of new joiners want to leave their job because they’ve stopped growing or grown bored

That’s 2.5 times as many as say they’re leaving for more pay (11.5%).

77.5%

of applications have no reply or update after 90 days

Fewer than 1 in 20 lead to an interview.

86%

of candidates who negotiated got more from the employer

When candidates ask for more, employers usually give something. Based on negotiations where we know the outcome.

1 in 4

new joiners want to build with AI

Fewer than 1 in 300 say they fear it will take their job (25.6% against 0.3%).

Most applications go unanswered

Three in four applications get no reply at all. Rejections usually arrive within a month.

77.5%

of applications have no reply or update after 90 days

Tracked by Jack users on their job board.

4 to 1

at least four applications go quiet for every explicit no

Even counting every unexplained archive as a rejection.

1 in 20

applications lead to an interview

In line with other published per-application rates.

Three in four applications hear nothing back

Fewer than 1 in 20 reach an interview.

Received no reply or update77.5%
Archived by the candidate, no reason given8%
Candidate reached interview4.2%
Candidate was rejected4.2%
Other activity3.6%
Role closed1.6%
Candidate said they were ignored0.8%
Share of applications by what happened next, 90 days after applying. Applications Jack users moved to Applied on their board, April to July 2026; bulk moves excluded. “No reply” means nothing further was recorded, so it can include rejections the candidate didn’t log. Shares may not add to exactly 100% because of rounding.

If a no is coming, it comes within a month

Half of rejections arrive within a week and 90% within 30 days. After a month, silence usually means no.

0%25%50%75%100%11.1%120.7%228.5%341.9%553.1%763.5%1072.7%1482.9%2189.7%3095.4%4598.2%6099.8%90Days since applyingShare of rejections received
Share of rejections (before any interview) that had arrived, by time since applying. Rejections Jack users logged for applications made April to July 2026.

Careers pages can be misleading.

Job ads offer an imperfect picture of who’s actually hiring. Roles can sit on careers pages for months or be repeatedly reposted. An older ad might still represent a real opening, but candidates have little way of knowing whether a company is hiring urgently, taking its time or no longer looking.

And the roles advertised are only part of the picture. Some companies keep openings off their careers pages to avoid a flood of low-quality applications. It’s hard to quantify how common this is, but it’s something we hear frequently from Jill customers.

Candidates are left trying to work out which advertised roles are still open, which opportunities aren’t advertised at all, and which companies would welcome a conversation.

A third of the jobs candidates see are over three months old

35% of live careers-page jobs were posted more than three months ago, and about 1 in 10 new job ads is a repost.

Over 30 days old68.4%
Over 60 days49.2%
Over 90 days35.1%
Over 6 months16.8%
Over a year4.8%
Share of jobs live on company careers pages, by how long ago they were posted, early November 2026. Some systems date the original requisition, which can overstate age.

What candidates want from their next move

People want to keep learning, build things with AI and see their own kitchen at least two days a week. A handful of startups get most of the attention.

Why do they move?

People leave when the job stops teaching them anything, and they go wherever they’ll learn and own more. Equity, often treated as a startup’s trump card, is named by just 10.3%.

Growth pulls harder than pay

Growth and learning pulls hardest, named by nearly two in three, with ownership and impact second, just ahead of pay. It’s also why people leave: 29% of new joiners say they’ve stopped growing or grown bored, against 11.5% who are leaving for pay.

Growth and learning64.3%
Ownership and impact44.2%
Pay41.6%
A specific domain41%
Flexibility or remote40.8%
Hands-on building33.3%
Leading people26.1%
AI work24.9%
Team quality24%
Early-stage company20.7%
Equity10.3%
Share of new joiners naming each.

Who wants to switch careers?

About 1 in 7 candidates (14.8%) want to move into a different function. The single biggest move is consulting to operations and strategy.

Consultants head for operations and strategy

The three biggest moves all end in operations and strategy: from consulting (6.3% of switchers), finance (4.6%) and sales (2.7%). Engineers lean towards product and solutions engineering, mainly in the US.

Moving fromMoving toConsulting to Ops and strategy: 6.3% of switchersFinance to Ops and strategy: 4.6% of switchersSales to Ops and strategy: 2.7% of switchersConsulting to Finance: 2.3% of switchersEngineering to Product: 1.9% of switchersResearch to Data and ML: 1.9% of switchersConsulting to Product: 1.8% of switchersEngineering to Solutions engineering: 1.7% of switchersSales to Customer success: 1.7% of switchersSales to Marketing: 1.6% of switchersConsulting 10.4%Finance 4.6%Sales 6.0%Engineering 3.7%Research 1.9%Ops and strategy 13.6%Finance 2.3%Product 3.7%Customer success 1.7%Marketing 1.6%Solutions engineering 1.7%Data and ML 1.9%
The 10 biggest moves between functions, as a share of all career switchers. Candidates in the UK, San Francisco and New York who joined Jack between May and November 2026 and named both their current and target function. Together these moves account for 27% of switchers, so each side adds up to 27%, not 100%. Small groups are left out for privacy.

Counting everyone who wants in against everyone who wants out, product gains the most (a net gain equal to 10% of switchers), followed by operations and strategy (9%) and data and ML (4%). Consulting loses the most (11%), then research (7%) and engineering (4%).

Who wants to be a forward deployed engineer?

FDE is the fastest-growing title in tech (see How demand is shifting). The people chasing it are mostly engineers moving closer to customers.

Most would-be FDEs already build or sell technical products

Solutions and sales engineers make up 47%, and software engineers 30%. Everyone else is a long tail.

Solutions or sales engineering47%
Software engineering30%
Data and ML5%
Product5%
Consulting4%
Operations3%
Everything else combined6%
Background of candidates who want an FDE role, excluding current FDEs. Candidates in the UK, San Francisco and New York who raised FDE roles unprompted and have a clear background, including candidates discussing a role Jack suggested.

Most are drawn by the mix of technical and customer work, which 79% mention (no surprise, since that’s the job), and about half by the chance to work in AI. Pay matters less, coming up for 13%. The most common concern (still only mentioned by 6%) is not being technical enough for the role.

What do candidates think about AI?

New joiners want to build with AI

When new joiners bring up AI, it’s mostly because they want to build with it. The Jack candidate base likely skews AI-native, though, so take this with a grain of salt.

Wants to build with AI25.6%
Uses AI tools at work14.5%
Sceptical of AI hype1.9%
Dislikes AI in hiring1.1%
Fears AI will take their job0.3%
Share of new joiners mentioning each, in their first two weeks speaking to Jack.

Where do they want to work?

Only 5% of candidates in the UK and the US seek four or more office days. New York and San Francisco candidates are more flexible: more are open to anything, and more would move cities for the right role.

5%

of candidates seek four or more office days

The same in the UK and the US.

36%

of US candidates are open to any arrangement

Against 25% in the UK.

1 in 3

US candidates would relocate for a role

Against 22% in the UK.

Almost no candidates seek four or more office days

5% in both the UK and the US. US candidates are more often open to any arrangement (36% against 25%).

UKUS
Want 4 or more office days
5%
5%
Want hybrid
34%
19%
Lean remote (fully or mostly)
27%
31%
Open to any arrangement
25%
36%
Share of candidates by the work arrangement they’re looking for. Candidates’ search briefs on Jack, UK and US.

Most would flex. About 70% in the UK and the US see their preference as negotiable, and half say they’d compromise for the right role, company or pay. When New York and San Francisco candidates won’t compromise, it’s usually because they want a fully remote role.

Which startups do candidates most want to work for?

Our Most Wanted ranking, published at the end of October 2026, ranks the top startups by Jack candidate interest. Specifically, we counted how many different candidates saved one of a company’s roles or told Jack they’d like to work there in the last 90 days. Each person counts once per company. Frontier AI labs are left out, so the list stays on startups and scale-ups.

See the full ranking

Why candidates say yes or no

Growth opportunities normally start the conversation, and money usually ends it. Once there’s an offer, most people who negotiate win something, and British notice periods make everyone wait.

Why do they say no?

Pay comes up in about a quarter of declines, in the UK (25.5%) and the US (23.6%) alike. The vast majority of candidates are open to startup risk: doubts about funding or stability come in under 2% everywhere.

Pay is the top reason to say no

It leads for engineers and everyone else. For engineers, office or remote setup comes second.

EngineersEveryone else
Pay
20.9%
27.9%
Wrong kind of role
10.5%
15%
Location
11.6%
8.8%
Office or remote setup
12.7%
7%
Wrong industry
6.4%
9.1%
Wrong level
5.7%
8.6%
Already interviewing or has an offer
8.2%
5.1%
Company stage or size
5.9%
2.9%
Contract vs permanent
0.9%
4.3%
Visa or right to work
2.5%
1.7%
Doubts about funding or stability
1.9%
1.7%
Share of declines with a reason, engineers against everyone else (multi-select). Candidates declining a hiring manager’s intro request through Jack, April to November 2026. Preset reasons plus Jack’s notes, model-classified.

What happens once there’s an offer?

Asking for more usually works. Starting quickly is harder in the UK, where 45% of candidates have a notice period of two months or more.

Asking for more usually works

86%

of candidates who negotiated got more from the employer, where we know the outcome

Outcome of negotiations where we know the result, from offers candidates logged with Jack in 2026.

Brits are polite about negotiating

19% of New York and San Francisco candidates log a negotiation on their offer, against 11% of candidates in Britain.

USUK
Logged a negotiation
19%
11%
Raised it with Jack
22%
22%
Share of offer-holders who logged a negotiation on their offer, and who raised negotiating when talking an offer through with Jack, 2026. Candidates in Britain may simply log less: 22% in both countries raise negotiating with Jack, so the gap may be in what people record rather than what they do.

In the UK, many candidates can’t start for two months or more

45% of UK candidates with a notice period would need two months or more before they could start, against 5% in the US. In the US, three in four candidates could start within two weeks.

2 weeks or lessAbout 1 monthAbout 2 months3 months or more
UK
13.2%41.7%13.8%31.3%
United States
74%20.7%2.8%2%
Notice period among candidates who have one, from Jack profiles, leaving out candidates who can start immediately. US covers San Francisco and New York. Elsewhere in Europe the share needing two months or more is similar, highest in Germany and France.

What candidates would change about hiring

Candidates’ wishes are small, specific and cheap to grant: say what it pays, say what the role really is, and reply.

Say what it pays, and reply

Two process wishes tie at the top: put the salary range up front, and reply to people, with feedback.

Put the salary range up front9.3%
Reply, give feedback, close the loop9.3%
Describe the role honestly (level, scope, office days)5.1%
Move faster, with fewer rounds3.1%
Look past the CV (transferable skills, career changers, no degree)2.6%
Let me talk to the hiring manager or founder2%
Have a human screen, not an ATS1.8%
Share of coded wishes about the process, from conversations with Jack.

Remote is the biggest wish about the job

Remote or flexible working is by far the biggest wish about the job itself, about twice as common as visa sponsorship.

Remote or flexible working23.5%
Visa sponsorship11.6%
Competitive pay or equity8.4%
Growth and mentoring8.2%
Share of coded wishes about the job itself. Same sample, shown on the same scale as the chart alongside.

For candidates

Thinking about your next move?

Jack gets to know you, finds the roles you’d never think to look for, and introduces you directly when there’s a fit.

Talk to Jack

Jack is free to use. We’re paid by companies, and only when you get hired.

For companies

Hire remarkable candidates who’d never apply

Jill works with hiring teams to find and introduce remarkable people from Jack’s network, when Jack and Jill agree there’s a fit.

Hire with Jill

Start today for free.

Part 2

Hear from talent teams

This part draws on Jill’s work with talent teams: thousands of roles, April to November 2026, with the reasons hiring managers gave when they passed on candidates. Alongside the data, talent leaders at startups and scale-ups shared what they look for and how their hiring is changing. We’re grateful for their time!

9 in 10

roles ask for someone who takes ownership

The top three asks, by some margin, describe the same traits: hands-on (92%), ownership (91%) and high agency (77%).

1 in 3

roles ask candidates to use AI tools at work, against 1 in 7 new joiners who say they already do

33% of roles ask for it and 24% require it. 14.5% of new joiners speaking to Jack say they use AI tools at work. Jack’s candidates likely skew AI-native, so the real gap across the wider workforce may be bigger.

17%

of UK tech job ads offer remote work. Three in four UK candidates would take a remote role.

74% of UK candidates would accept a remote role.

What they ask for

Above all, talent teams want people who take ownership and act without being told. They also look for relevant experience, ideally at a startup, and, more and more, people who are comfortable with AI.

Roles ask for hands-on owners

Same idea
Hands-on, does the work92.4%
Ownership91.1%
High agency76.8%
Communication65.1%
Domain or industry experience64.6%
Startup experience58.5%
Fast pace51.6%
Customer focus47.5%
AI or ML skills36.9%
Uses AI tools at work33%
Commercial mindset30.9%
Craft or a high quality bar28.2%
People leadership21.6%
School or employer pedigree15.8%
Big-company experience13%
Share of roles asking for each, required or preferred.

How many roles ask for AI literacy?

33% of roles ask candidates to use AI tools at work, and 37% ask for AI or ML skills: building with AI, not just using it. Hiring managers write it into the spec more often than they mention it to Jill: it comes up in their own words in 11% of their chats with Jill.

Product, engineering and marketing ask for AI tools most

Product, engineering and marketing ask for AI tool use most, in about 40% of roles. Sales asks least, in about 20%.

Product42.6%
Engineering40.8%
Marketing40.3%
Customer success37.7%
Design31%
Operations29.9%
Data27.9%
Finance25.9%
Sales19.5%
Share of roles in each function, from a model reading of Jill roles. Functions with enough roles to compare.

How demand is shifting

Engineering still makes up the largest share of new Jill roles, but sales is catching up. Fewer roles appear to be opening at entry level, and more are hybrids that blend two domains.

Engineering’s share of new roles fell as sales grew

Between spring and autumn, engineering fell from 36% to 29% of new roles on Jill, and sales rose from 13% to 18%. Most other functions barely moved.

April to MaySeptember to November
Engineering
35.9%
28.5%
Sales
13.2%
18.1%
Marketing
11.8%
12.7%
Operations
9.2%
10.5%
Product
5.3%
5.3%
Data
6.1%
4.4%
Finance
3.8%
4.8%
Share of new roles by function, April to May against September to November. New Jill roles by the function Jill classified them into. Jill’s customers are mostly startups and scale-ups, so part of this shift may reflect who Jill signs up rather than the market.

Is the junior market shrinking?

Fewer roles appear to be opening at entry level, among Jill roles and across the wider market, where graduate and intern schemes have shrunk most.

Among Jill roles, junior positions slipped slightly as lead roles grew

Junior roles fell from 9% to 7% of new Jill roles since spring. The share went to lead roles and above, not to mid or senior.

April to MaySeptember to November
Junior
8.9%
7.2%
Mid
25.3%
25.6%
Senior
47.6%
46.2%
Lead or above
18.2%
20.9%
Share of new Jill roles at each level, April to May against September to November 2026.

Across the market, graduate schemes took the biggest hit

Junior-titled job ads appear to be down by more than a quarter on last autumn, and graduate ads have roughly halved. The fall is sharpest in the US and at the largest employers. Junior engineering ads have held up.

Graduate ads0.51x
Junior ads in the US0.55x
Employers with 10,000+ staff0.63x
Internships0.64x
All junior ads0.71x
Junior ads in the UK0.80x
Junior engineeringabout 1x
Change in junior-titled job ads as a share of new white-collar job ads, autumn 2025 against autumn 2026 (1x = no change). Job ads across the market, by job title, so a role open to graduates without “junior” in its title isn’t counted. Engineering compares the same companies year on year.

Starting out? Jack can help you find roles that never get advertised: Talk to Jack

Hybrid roles take centre stage

Forward deployed engineer (FDE) roles have roughly quadrupled as a share of tech job ads in a year, in the UK as much as the US. The growth is particularly in hybrid roles at the intersection of customer work and engineering.

We wrote about this back in June: Rewriting tech roles

Forward deployed engineers are the breakout title

FDE roles grew about fourfold as a share of tech job ads. Mobile and front-end roles roughly halved.

For who wants these jobs, see Who wants to be a forward deployed engineer?

Forward deployed engineer3.7x
Security engineer1.3x
Product designer0.6x
UX researcher0.6x
Mobile engineer0.5x
Front-end engineer0.5x
Change in each title’s share of tech job ads, year on year (1x = no change). Job ads at tech and venture-backed companies, September to November 2025 against September to November 2026. The series joins two data windows, so read the FDE rise as about 3 to 5 times.

London FDE hiring gains on New York and San Francisco

London posts 86 FDE roles per 10,000 tech job ads, close to New York and San Francisco. UK FDE share grew 3.1x in a year, against 2.7x in the US.

New York118
San Francisco102
London86
UK overall56
US overall40
For every 10,000 tech job ads, how many are for forward deployed engineers. Job ads at tech companies across the market, August to November 2026.

Across the market, customer-facing AI roles are growing fastest

Deployment strategists, AI deployment roles and applied AI engineers grew 2.5 to 3.4 times as a share of tech job ads in a year. AI and ML engineer titles stayed flat or shrank.

Deployment strategist3.4x
AI deployment or implementation3.2x
Applied AI engineer2.5x
Research engineer1.7x
Technical programme manager1.4x
AI engineer1.1x
Machine learning engineer0.74x
Design engineer0.65x
Product engineer0.56x
Change in each title’s share of new tech job ads, year on year (1x = no change). Job ads at tech and venture-backed companies, autumn 2025 against autumn 2026, with titles cleaned of seniority and location.

Jill’s customers outpace the market in demand for hybrid roles

Hybrid titles make up about 1 in 10 new Jill roles, against about 1 in 100 tech job ads, so Jill’s customers appear ahead of the market. AI product manager roles nearly tripled their share of new Jill roles in six months, and AI engineer roles shrank slightly.

For what talent leaders say about these roles, see The hardest roles are hybrids.

AI product manager2.7x
Design engineer1.7x
Deployment strategist1.5x
Applied AI engineer1.4x
AI engineer0.8x
Founding engineer0.8x
Change in each title’s share of new Jill roles, April to May against September to November 2026 (1x = no change).

Office, hybrid or remote

The office is where roles and candidates disagree most. Candidates want to work from home; companies seek to pull them in.

UK tech jobs lean hybrid. Most San Francisco jobs are in the office

60% of San Francisco tech jobs are fully in person, against 40% in the UK.

HybridRemoteFully in person
UK
42.4%17.2%40.4%
San Francisco
27.9%11.8%60.1%
New York
32.3%17.3%50.2%
Tech jobs advertised August to November 2026, by the work arrangement they offer, counted once per company and title. “Fully in person” includes jobs that mention neither remote nor hybrid.

Most candidates would take remote work. Few roles offer it

74% of UK candidates would accept a remote role, against 17% of UK tech ads offering one.

Candidates who’d accept remoteTech job ads offering remote
UK
74%
17.2%
San Francisco
84.9%
11.8%
New York
84.4%
17.3%
Candidates who would accept a remote role, against tech job ads offering one. Candidates: Jack search briefs with a work mode set, multi-select. Job ads: tech companies across the market, August to November 2026.

Engineers say no over the office more than anyone

Office or remote setup is the reason behind 12.7% of engineers’ declines, against 7% for everyone else.

Engineers12.7%
Everyone else7%
Share of candidates’ intro declines with a reason that are about office or remote setup, while speaking to Jack.

How hiring is changing

Polished, AI-assisted applications have drained the signal from inbound, so teams test the work directly and lean on people they already know. The roles they find hardest to fill are hybrids that rarely come in one person.

Channels

Inbound applications carry less signal than they used to

AI has made applications polished and similar, and inbound has lost much of its signal. Many teams lean harder on outbound (which saturates candidates’ inboxes in turn), referrals and events. At the scale that AI facilitates, outbound can pile attention on the people who are easiest to find.

“From the 1700 applications, we had 1100 identical answers. Those individuals think they have done a fantastic job, and they gave a great answer. But it wasn’t their answer.”

Jim Miller

Leads the People team, Ashby

“AI is decimating the value of inbound and job ads (when every application is perfectly tailored to your JD, it’s hard to tell what’s legit), so we go out and find people.”

Dale Player

Head of Talent, Worldover

“I outbound to candidates the same way I outbound to sales prospects, with very targeted messaging. If I can get a 30 minutes conversation, I feel confident we can both determine if it will or won’t be a fit.”

Travis Marceau

Head of GTM, E2B

Assessment

The interview is moving back into the room

Teams are moving towards in-person meetings and interviews.

“Instead of doing things like a LeetCode interview, that doesn’t really give you any signal on how someone uses AI and how they perform in the actual job… we do a full day assessment that replicates the type of work that they will do as an employee of Black Forest Labs”

Justine Lambert

Head of Talent Acquisition, Black Forest Labs

“We’ve been investing more in interviewer training, particularly around asking better follow-up questions… We’re also bringing in-person interviews back into the process for all our hybrid roles, while keeping our remote roles fully remote.”

Sam Mullaly

Talent Lead, Goodlord

Relationships

The best hires start before there’s a job

The best hires reportedly come from people teams already know. Many teams are increasingly investing in this, from referral bonuses to chess nights.

“Good people know good people, and referral-to-hire conversion is around 10%, versus inbound applications, which typically sit at under 1%.”

Rob Holdstock

Lendable

“The strongest hires rarely start with a job post. They start with a conversation that might not turn into anything for a year or two.”

Erin Danielle Walker

Senior Technical Sourcer, Listen Labs

Roles

The hardest roles are hybrids

Hybrid roles have grown hugely in popularity, yet they are hard to hire for. See Hybrid roles take centre stage for more.

“Sourcing senior ML talent is already tough, but finding candidates who pair top-tier technical rigour with executive-level commercial presence is our biggest hurdle.”

Nicola Manning

Head of Talent Acquisition, Faculty

“We index highly on ‘dual profiles’, people who’ve done two different things and excelled at both. The pattern that actually predicts best hires is dual spike: doctor + engineer, lawyer + PE, quant + consultant.”

Benjamin Preisler

Chief of Staff, Riplo

People

AI is making the human side matter more

Talent leaders want candidates to show up as themselves, with potentially imperfect answers that actually represent the candidates and their ideas.

“The best way to stand out is to be a human. … Be a human and don’t let the AI engines that you’re deploying overwrite who you are.”

Jim Miller

Leads the People team, Ashby

“When you come into an interview and you put on this really polished formal mask, you can drain that excitement out of the conversation and people walk away not knowing if that person really wants the job, which is a huge shame.”

Ollie Hayes

Enterprise Sales recruiter, Anthropic

Who hires from the Most Wanted 100

Big Tech sends far more people to the Most Wanted startups than it gets back. And the companies best at poaching from those startups are AI startups.

1,744

people moved from Big Tech to a Most Wanted startup since 2023

Big Tech here means 19 employers, listed in How we did it.

255

moved the other way, from a Most Wanted startup to Big Tech

Half of the people who leave these startups join another startup.

6.8 to 1

people join from Big Tech for every one who leaves for it

Big Tech sends these startups far more people than it takes.

Five startups lead on hiring from the Most Wanted 100

These five startups hire most heavily from our top 100 Most Wanted list.

Isomorphic Labs logoIsomorphic Labs1 in 49
Cursor1 in 61
Sierra logoSierra1 in 62
ElevenLabs logoElevenLabs1 in 74
Clay logoClay1 in 75
Big TechUnder 1 in 1,000
Share of each company’s hires since January 2023 who came from a Most Wanted startup. Big Tech covers 19 employers, such as Google, Meta and Apple.

The experts

Hiring AI and product engineers who own more of the cycle from idea to production.

Building Worldover’s recruiting OS and hiring product-implementation (FDE) talent for chemicals and cosmetics customers.

Hires generalist software engineers who can work across the stack.

Helped scale Peec AI from 25 to over 100 people in 10 months, with a talent team of two for most of the year.

Hired Resi’s first Content & Growth Lead this year, a role she says “barely existed a couple of years ago”.

Hiring forward deployed engineers at Cognition.

Hiring Lead and Principal Machine Learning Engineers as Faculty scales across business units after acquisition.

Hires for tech roles at Attio.

Grew Lendable’s talent team from 5 to 14 people in the last 12 months. Launching his own agency in January: stay tuned!

Talent Lead at Goodlord.

Hires across Multiverse’s CEO office and COO, and is running a hiring sprint for AI Workshop Leads.

Has found many of E2B’s go-to-market hires himself, with outbound he runs like sales prospecting.

Written answers

Katie Jones

Head of People & Culture, Resi

Hired Resi’s first Content & Growth Lead this year, a role she says “barely existed a couple of years ago”.

Visit Resi

Their answers

  1. What’s the hardest role you’re hiring for right now?

    We’ve just closed our hardest hire of the year so far, for our new Content & Growth Lead. It was a bit of a unicorn role!

    At Resi we have an abundance of raw material. We handle more planning applications than any other home extension architect, with over 10,000 completed projects and hours of customer insight. The job was never to “write blogs” or “make polished videos”. It was to take all that authority and build an engine around it, one that gets Resi found and trusted on Google and, more and more, in the answers people get from AI tools.

    That’s made the profile extremely different from content marketers we’ve hired before. The old brief went something like: strong writer, SEO knowledge, experience with video, keeps a steady publishing schedule, judged on output. This year we hired for:

    • Judgement over production
    • AI as the operating model
    • Discoverability beyond the search bar
    • Systems, not posts
    • Commercial ownership

    Strong writers often haven’t built systems, great SEO people often lean on process rather than their own editorial instinct, and few have done all of it in an AI-native way. This type of role barely existed a couple of years ago, and finding all of that in one person was tough. (But we managed it!)

  2. What’s changed in how you hire this year?

    Historically we’ve been quite aggressive headhunters. We would build an idea of the responsibilities and the skill set we wanted, and we would go out to find that person. This year that’s flipped, and we’ve been far more reactive. There’s a lot of great talent on the market right now, so creating comprehensive job ads and fielding inbound applications (mainly through LinkedIn) has become our main channel. It’s been a job of intensive filtering and screening at scale, so we can spot the strongest candidates quickly in a high volume of applications.

    While AI can absolutely be helpful with this, I remain firm that any CV that comes to Resi will always be reviewed by me first. If somebody has taken the time to put together a thoughtful application, they deserve somebody on our side who reads it just as carefully.

    At the same time, headhunting has become less effective. In an uncertain job market, people are understandably more cautious about moving, and a shiny opportunity alone isn’t enough to get someone to leave a stable role. When we do approach passive candidates, we have to be much more competitive and much clearer about why Resi is worth the jump.

Written answers

Ineta Svedaite

Senior Talent Partner, Peec AI

Helped scale Peec AI from 25 to over 100 people in 10 months, with a talent team of two for most of the year.

Visit Peec AI

Their answers

  1. What’s the hardest role you’re hiring for right now?

    Engineering Manager for our Data Science team. We’re suffering a bit from our own success: we’ve built a world-class data science team with people from Tesla and Twitter, so whoever leads them has to inspire that group, teach them something new and still stay hands-on. Deep NLP expertise combined with real people leadership is rare, and the people who have it are rarely looking.

  2. What’s changed in how you hire this year?

    We created our recruitment playbook from the ground up and used it to scale Peec AI from 25 to over 100 people in 10 months. Our Talent team has been two people for most of the year, so we had to get creative.

    Scaling that fast can quietly dilute talent density, so we partner closely with hiring managers to protect the bar: we define what great looks like in each seat together and design every interview loop around it. AI is what lets a small team hold that standard at volume. Agents source candidates against a brief, AI screens GitHub profiles, and workflows triage replies and summarise interviews, all built once and reused across roles. Add the go-to-market enrichment and outreach tools we’ve repurposed for recruiting, and our time goes into the conversations that matter.

    The candidate side is shifting too. Even people who aren’t actively looking now ask ChatGPT, Claude or Perplexity what their next career step should be, and AI search has become a real candidate channel for us. Considering what Peec AI does, that’s not surprising.

  3. Where do your best hires come from?

    Active sourcing. We look for evidence of great work wherever it lives: GitHub, research publications, Kaggle leaderboards and design portfolios. Each search starts with a map of the teams and companies where the strongest talent for that role is likely to sit, and we revisit past pipelines too, since a great candidate from last year can be the right hire today. Our AI sourcing workflows let a small team search that widely, and every message we send speaks to a specific problem the person would genuinely find interesting. That relevance is what turns a cold message into a real conversation.

Written answers

Benjamin Preisler

Chief of Staff, Riplo

Hiring AI and product engineers who own more of the cycle from idea to production.

Visit Riplo

Their answers

  1. What’s the hardest role you’re hiring for right now?

    AI and product engineer. With agentic coding, the role can remove the coordination layer, which makes the cycle from idea or bug to running in production extremely quick. The old archetype of an engineer is changing. We prioritise engineers who are more product-oriented and self-steering, and who have a lot more ownership of a cycle that was previously done by multiple roles.

  2. What’s changed in how you hire this year?

    We index highly on “dual profiles”, people who’ve done two different things and excelled at both. Everyone here hits that bar. While this is partly subject matter expertise, it’s less about deep technical ability and more about learning fast, creativity and communicating well.

    If one of our consultants is running a diligence on her own (which is how we staff at Riplo), she must think clearly, prompt carefully, understand quickly and manage the client directly. That’s typically what a senior profile has experience with, but we find the right junior dual profiles can excel with the right skill set too.

  3. Where do your best hires come from?

    For better or worse, we’ve built a bit of a BCG mafia. But the pattern that actually predicts best hires is dual spike: doctor + engineer, lawyer + PE, quant + consultant.

Written answers

Mark Healy

Cognition

Hiring forward deployed engineers at Cognition.

Visit Cognition

Their answers

  1. What’s the hardest role you’re hiring for right now?

    A forward deployed engineer (FDE), or a lead FDE.

  2. What’s changed in how you hire this year?

    Probably a bigger focus on AI. We’re looking for very commercially minded engineers rather than people with purely technical backgrounds these days.

  3. Where do your best hires come from?

    Referrals.

Written answers

Rob Holdstock

Lendable

Grew Lendable’s talent team from 5 to 14 people in the last 12 months. Launching his own agency in January: stay tuned!

Visit Lendable

Their answers

  1. What’s the hardest role you’re hiring for right now?

    Credit Analytics has notoriously been a tricky area for us, but more recently, Talent. We’ve grown the team from 5 to 14 in the last 12 months, and finding great Talent Partners has been one of the hardest roles to hire for.

    Application volumes are high and Talent Partners typically interview well, so we’ve had to be much more intentional with how we build top of funnel, and ensure that our line of questioning cuts through the noise and gives us better signals on things like AI literacy, data aptitude and stakeholder management. Having good embedded partners onside to plug those gaps is essential. We’re currently using Move.

  2. What’s changed in how you hire this year?

    Everything! Demand was far outweighing our delivery. We didn’t have the right tooling in place, there were no guardrails around capacity, no targets in place, no role prioritisation, and a very transactional relationship between TA and the wider business.

    These foundations were the priority, but since they’ve been fixed, we’ve been leaning hard into AI to automate and support things like sourcing, CV screening, note-taking, candidate feedback and reporting.

  3. Where do your best hires come from?

    Internally. They know the business, they’re tried and tested, and they have less ramp time to full productivity. Otherwise, referrals. Good people know good people, and referral-to-hire conversion is around 10%, versus inbound applications, which typically sit at under 1%.

Written answers

Oscar Elliston

Senior Talent Partner, Attio

Hires for tech roles at Attio.

Visit Attio

Their answers

  1. What’s the hardest role you’re hiring for right now?

    Hiring an Engineering Lead is always challenging. It’s an unusually shaped role: 70% hands-on, real technical expert, paired with line managing a small team of 3 to 4. It’s rare to find candidates at the technical bar with the motivation and ability to manage projects and cultivate a team.

  2. What’s changed in how you hire this year?

    This year we have really improved our processes. We have focused on creating a scalable and sustainable hiring engine: training interviewers, improving feedback quality and calibration, and creating robust, high-signal technical assessments.

  3. Where do your best hires come from?

    Best is all relative. We trust in our process and give some candidates a chance even if their CV is low signal, which means we often get surprising results from our technical assessments by taking a chance. That grey area of candidates you may have rejected based on their CVs is often where the real diamonds are. It turns out that just because you’re a great engineer doesn’t mean you’re great at marketing yourself.

Written answers

Travis Marceau

Head of GTM, E2B

Has found many of E2B’s go-to-market hires himself, with outbound he runs like sales prospecting.

Visit E2B

Their answers

  1. What’s the hardest role you’re hiring for right now?

    Honestly, we haven’t had too much trouble with hiring on my side. I had some help from the recruiting team sourcing FDE candidates, but many of the GTM hires at E2B were identified by me personally, or with some help from Jack & Jill.

  2. What’s changed in how you hire this year?

    I have very strong opinions about what I’m looking for in candidates, and am therefore very choosy about who I even reach out to. I outbound to candidates the same way I outbound to sales prospects, with very targeted messaging. If I can get a 30-minute conversation, I feel confident we can both determine if it will or won’t be a fit.

Written answers

Erin Danielle Walker

Senior Technical Sourcer, Listen Labs

Hires generalist software engineers who can work across the stack.

Visit Listen Labs

Their answers

  1. What’s the hardest role you’re hiring for right now?

    Software Engineer. At a company this small, there isn’t room for someone who only wants to live in one layer of the product. We look for generalists who can work across the stack and understand systems from every perspective: the kind of engineer who can trace a problem from the frontend all the way down to infrastructure, and still care about how it feels for the person using it.

    People like that are rarely on the market. They’re usually happy where they are, so we have to know them well before they ever start looking.

  2. Where do your best hires come from?

    Our best hires come from the networks we’ve built and the relationships we’ve maintained over the years with talented people. I’ve learned that the strongest hires rarely start with a job post. They start with a conversation that might not turn into anything for a year or two.

    That’s a big part of why our talent team started hosting chess nights and cycling rides for engineers. Nobody is being interviewed. People show up, play some blitz, meet our team and get a feel for who we are. Some of those relationships turn into hires, and plenty just turn into friendships, which is fine too.

Written answers

Sam Mullaly

Talent Lead, Goodlord

Talent Lead at Goodlord.

Visit Goodlord

Their answers

  1. What’s the hardest role you’re hiring for right now?

    Senior Business Systems Analyst (Salesforce Sales Cloud). We’re focusing quite heavily on someone with experience using Salesforce AI for this role, so naturally it’s quite hard to find people with the seniority level we need who have also worked meaningfully with Salesforce AI.

  2. What’s changed in how you hire this year?

    We’ve been investing more in interviewer training, particularly around asking better follow-up questions and getting a real understanding of candidates’ experience and thinking, especially as AI becomes more widely used.

    We’re also bringing in-person interviews back into the process for all our hybrid roles, while keeping our remote roles fully remote.

    On the technology side, we use Ashby, which has some fantastic features. Ashby Notetaker in particular has been a game changer for our interviewers and our debriefs.

    Inbound applications are higher than we’ve ever seen. It’s difficult to know how much of that is down to market conditions, AI-assisted applications or bots, but the sheer volume is creating a real challenge for Talent teams. We still manually review every application, so balancing that volume with a thoughtful and fair candidate experience is becoming increasingly important.

  3. Where do your best hires come from?

    LinkedIn continues to be one of our strongest sources of hires, particularly for specialist roles where proactive sourcing makes a real difference. We use the full LinkedIn Talent Solutions suite.

Written answers

Nicola Manning

Head of Talent Acquisition, Faculty

Hiring Lead and Principal Machine Learning Engineers as Faculty scales across business units after acquisition.

Visit Faculty

Their answers

  1. What’s the hardest role you’re hiring for right now?

    Lead and Principal Machine Learning Engineers. While internal mobility has typically covered a lot of our talent needs at these levels, scaling across multiple business units requires external senior hires. Sourcing senior ML talent is already tough, but finding candidates who pair top-tier technical rigour with executive-level commercial presence is our biggest hurdle.

  2. What’s changed in how you hire this year?

    Transitioning from startup agility to post-acquisition global scale prompted an overhaul of our hiring infrastructure. We are in the process of introducing unified interview scorecards and competency frameworks across all regions, removing geographic bias and ensuring hiring quality remains consistent as we grow.

    Seems a simple thing, but trying to do this while hiring at pace is difficult.

  3. Where do your best hires come from?

    Our strongest talent comes from right across the entire ecosystem, from agile early-stage founders to enterprise Big 4 practitioners. Having no single feeder background challenges our talent acquisition team to cast a wider net, but it consistently delivers the most well-rounded team.

Written answers

Dale Player

Head of Talent, Worldover

Building Worldover’s recruiting OS and hiring product-implementation (FDE) talent for chemicals and cosmetics customers.

Visit Worldover

Their answers

  1. What’s the hardest role you’re hiring for right now?

    We’re hiring for our product implementation (FDE) team at every seniority level. Our customers are chemicals, cosmetics and other formula-based businesses. This team moves our clients from a fractured patchwork of tools into a single bespoke OS that manages every part of their operation. It’s a delicate balance between deep AI engineering, a product brain that spots problems early and turns them into solutions, and the EQ to handle complex customers and senior stakeholders.

  2. What’s changed in how you hire this year?

    Talent engineering has become the centre of how we hire. Instead of running a patchwork of SaaS tools, we’re building our own recruiting OS around exactly how our business works (exactly what we do for Worldover customers!). We’ve stood up our own ATS built with proprietary tech that plugs into the outside infrastructure we still rely on, Jack & Jill included.

  3. Where do your best hires come from?

    Increasingly, headhunting. AI is decimating the value of inbound and job ads (when every application is perfectly tailored to your JD, it’s hard to tell what’s legit), so we go out and find people, and AI does a lot of the heavy lifting there too. Every role gets its own video and brochure in place of a JD. Finding people now means natural language search and, more and more, agent-to-agent interaction (thanks J&J!).

Written answers

Sarah Mans

Multiverse

Hires across Multiverse’s CEO office and COO, and is running a hiring sprint for AI Workshop Leads.

Visit Multiverse

Their answers

  1. What’s the hardest role you’re hiring for right now?

    My role is to hire across CEO office and COO. We are currently in a hiring sprint for AI Workshop Leads. These roles are responsible for the delivery of our technical content across our AI for Business Value and AI-Powered Productivity Programmes. We look for a blend of AI experience to solve business challenges and experience where they have led workshops, mentored or coached colleagues.

  2. What’s changed in how you hire this year?

    We launched our Behavioural, Achievement and Mastery (BAM) framework at the end of last year. It is core to how we hire across Multiverse and how we turn up as colleagues.

    On a tactical level, as a Talent Team we utilise the latest AI tools to headhunt candidates, map the market and do an executive search approach to find the best talent in the market.

  3. Where do your best hires come from?

    Referrals have really taken off this year, as great people know great people!

    Our best hires also have come from high agency environments, companies who are AI savvy and innovative, and they’ve joined us to take it to the next level and join great leaders such as Jay Richman our CPO, Donn Darcy our CRO and Libby Dangoor our Chief Performance Operations Officer!

How do Attio, Anima and PromptMates hire? They work with Jill. Read their stories

How we did it

Over 400,000 candidates speaking to Jack, talent-team data from Jill, April to November 2026, and input from talent leaders at startups and scale-ups. Here’s how we did it and where the limits are.

Who the candidates are

Over 400,000 candidates speak to Jack, our AI career agent, and talk with him about what they want next. The largest groups are in the UK, San Francisco and New York, and many are engineers. Their searches lean towards AI and startups, so the data describes Jack’s candidates, not all workers.

Search briefs

Jack writes a summary of each candidate’s search: what they want, where, and for how much. Charts that cite search briefs draw on those summaries.

Intro declines

When a hiring manager asks to meet a candidate through Jack, the candidate can decline. We classified their responses.

Talent teams speaking to Jill

Part 2 uses every live Jill role created between April and November 2026, excluding demo and internal accounts, in the UK, San Francisco, New York and elsewhere. Jill writes her brief with the hiring manager, so a requirement may partly reflect Jill’s prompting. Jill’s customers are mostly startups and scale-ups, and changes in who signs up can move the mix of roles.

Job ads across the market

We also track millions of job postings globally, counted once per company and title. Charts that cite general job postings draw on these.

Pass reasons

Every time a hiring manager passed on a candidate Jill showed them. We used the pick-list reason or a model’s reading of the hiring manager’s note, and left out passes with no reason or an uninformative one.

Big Tech

In the talent flow figures, Big Tech means 19 employers: Google, Meta, Amazon (including AWS), Microsoft, Apple, Netflix, Nvidia, Salesforce, Oracle, IBM, Adobe, TikTok/ByteDance, Uber, LinkedIn, Intel, Cisco, SAP, Spotify and Airbnb. AI labs such as OpenAI, Anthropic and Google DeepMind are counted separately.

Privacy

Every candidate figure is an aggregate. No candidate is quoted or identifiable.

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The State of Hiring combines aggregated Jack candidate data with interviews. Quotes belong to the people quoted; company names belong to their owners.