As the first dedicated owner of organic acquisition at FITR, you will build an organic growth engine from scratch. Reporting to the Head of Marketing, you’ll lead SEO and GEO strategies across traditional search and AI engines like ChatGPT. You’ll transform untapped organic potential into a performance-driving machine to help scale the business to £10M ARR.
Organic Growth and Content at FITR
FITR is looking for an Organic Growth and Content Manager to own SEO and AI-driven discovery for their £2M ARR fitness software platform as they scale toward £10M. This greenfield role offers full autonomy to build an organic acquisition engine across traditional search and emerging LLMs like ChatGPT from scratch. You’ll join a high-performing marketing team in London, enjoying a flexible hybrid setup and a culture that prioritizes genuine commercial impact and long-term results over vanity metrics. If you are a hands-on SEO expert ready to define the future of content discovery, we want to meet you.
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Location
London, United Kingdom
Compensation
£70k
Company
FITR
Role overview
Fitness / SaaS / Health, Wellness and Fitness
FITR is the operating system for online fitness coaches. We help coaches, gyms, and fitness brands create, sell, and scale online training without juggling spreadsheets, DMs, or multiple tools. From programming and client management to payments, automation, and delivery, FITR brings everything into one powerful platform. We’re also the official software partner for HYROX, supporting coaches worldwide as fitness continues to move online at speed. The future of coaching is being built here.
What you will do
- Define and execute the SEO and Generative Engine Optimization (GEO) strategy to ensure FITR remains discoverable across all modern search environments.
- Build and manage a comprehensive content calendar, writing high-quality briefs and editorial content designed to drive organic leads and conversions.
- Oversee technical SEO fundamentals, including site structure and internal linking, while collaborating with the development team on complex performance optimizations.
Who this is a fit for
- 3+ years of experience in SEO or organic growth with a proven track record of driving measurable commercial impact in a SaaS or subscription business.
- Genuinely hands-on professional who is comfortable conducting keyword research, analyzing Search Console data, and fixing on-page fundamentals directly.
- A strategic thinker with a strong point of view on the future of search and the ability to thrive in an ambiguous, fast-paced environment.
Why this role is remarkable
- Take full ownership of a greenfield organic growth strategy with the autonomy to build, test, and scale your own roadmap from a blank page.
- Join a successful, established business with £2M ARR and high retention that is actively scaling toward a £10M ARR milestone.
- Lead at the cutting edge of marketing by optimizing discovery for both traditional search engines and emerging AI/LLM platforms like Perplexity and ChatGPT.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and FITR wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.