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Social Content Lead at Hyloathletics

Join Hyloathletics.com as Social Content Lead and help build a movement to protect global running environments. Based in London, you’ll have end-to-end ownership of social storytelling, from shooting TikToks to briefing external creators. With a salary of up to £80k and a team of just 18 people, you’ll work directly with the Chief Brand Officer to define how this ambitious materials-science-led brand shows up across the internet. If you have excellent taste and a track record of moving social metrics, this is your chance to shape the voice of the next great running brand.

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Hyloathletics

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Location

London, United Kingdom

Compensation

Up to £80k

Company

Hyloathletics

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Role overview

You will own Hyloathletics.com’s social presence end-to-end, generating concepts and producing high-impact content that people genuinely want to share. This is a high-output creative role where you will shoot, edit, and publish platform-native assets while collaborating with the Growth team to bridge the gap between brand storytelling and performance-driven paid social creative.

Sporting Goods / Footwear ManufacturingWindsor and Maidenhead, United KingdomSeries A (VC-backed)

Hylo is a premium running shoe brand based in the UK and selling globally. We are on a mission to inspire and empower our community to RUN LIKE THE WORLD DEPENDS ON IT. Founded in London in 2024, our debut shoe—IMPACT—is already stocked in 300+ leading run stores around the world. We are growing very quickly.

Backed by Eka Ventures, Redrice Ventures, Mahr Projects, Patrick Bamford.

What you will do

  • Create, shoot, and edit original, platform-native content across Instagram, TikTok, and YouTube to drive brand awareness and conversion.
  • Identify and manage external photographers, filmmakers, and creators to bring high-production social concepts to life.
  • Partner with the Growth team to develop and test paid social creative hooks that drive performance without sacrificing brand integrity.

Who this is a fit for

  • Proven track record of owning social channels where you successfully moved the needle on engagement and community growth.
  • Highly proficient in end-to-end content production, including mobile-first shooting and editing, with a strong instinct for platform trends.
  • Deeply embedded in contemporary culture across sport, fashion, and design, preferably with a background in D2C or a love for running.

Why this role is remarkable

  • Direct ownership of the brand’s social-first identity at a critical growth stage, reporting to the Chief Brand Officer.
  • Work at the intersection of materials science and high-performance sport with a small, ambitious team of 18 people.
  • Freedom to experiment with new formats and define how a mission-driven brand communicates with the global running community.

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Jill
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What happens next?

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If your profile’s a match and Hyloathletics wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.

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