As a Senior Strategist at Kyra, you will lead the creative and strategic development of platform-native influencer campaigns for global enterprise accounts. You’ll transform brand briefs into compelling narratives across TikTok, Instagram, and YouTube, leveraging proprietary AI insights to drive measurable impact while collaborating cross-functionally to deliver high-performing creator strategies.
Senior Strategist at Kyra
Kyra is redefining the influencer marketing landscape with an AI-powered platform that already services global giants like Nike, L'Oréal, and H&M. As a Senior Strategist, you will step into a high-growth, profitable environment that has doubled its revenue year-over-year to £30M. You'll lead the creative direction for massive enterprise accounts, turning data-driven insights into scroll-stopping creator campaigns across TikTok and YouTube. This is a rare opportunity to join a lean, high-impact team of 31 people where your strategic vision directly shapes the future of the creator economy. With proprietary tech tracking 450M+ creators, you'll have the tools to deliver unprecedented brand impact.
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Location
London, United Kingdom
Compensation
Not Disclosed
Company
Kyra
Role overview
Marketing & Advertising
Kyra is a global, tech- and data-driven influencer marketing agency founded in 2017 and based in London. Kyra specializes in creating, managing, and scaling influencer campaigns for global brands. The company leverages proprietary AI-powered data engines and human curation to match brands with high-performing creators from a database of over 450 million profiles and billions of data points. Their offerings include always-on influencer programs, targeted campaign launches, paid amplification, creator ads, and product seeding. Kyra’s integrated technology platform covers campaign management, instant payments, feedback, forums, analytics, and automated content posting. They are trusted by enterprise brands such as L’Oréal, H&M, Shark Beauty, Prime Video, Bvlgari, Nike, Converse, Levi’s, and Calvin Klein, serving clients aiming to reach Gen Z audiences through authentic storytelling and culturally relevant marketing strategies.
What you will do
- Own end-to-end strategic campaign development, from audience profiling and creator casting logic to messaging and performance KPIs.
- Translate brand identities into authentic, platform-native content strategies for TikTok, Instagram, and YouTube that resonate with creator audiences.
- Act as a strategic lead for enterprise accounts, presenting recommendations to senior stakeholders and building high-value client relationships.
Who this is a fit for
- 5+ years of marketing strategy experience, specifically within influencer marketing, social media strategy, or creative campaign development at an agency.
- Deep fluency in TikTok culture and platform-native behaviors, with a proven ability to match creators to specific brand objectives.
- Strong analytical skills with experience using performance metrics, audience data, and AI tools to inform and optimize creative direction.
Why this role is remarkable
- Join a profitable, founder-led company experiencing 100% YoY growth and reaching £26-30M in revenue.
- Work with a prestigious global client roster including Nike, H&M, L’Oréal, Calvin Klein, and Bvlgari.
- Leverage proprietary AI technology that tracks 450M+ creators, providing a significant technological edge in the influencer marketing space.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Kyra wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.