Siena AI (using the domain siena.cx) is an autonomous, empathic AI customer service and customer experience platform designed for commerce brands. It provides AI agents that automate customer interactions across email, chat, SMS, social media, and other channels, handling use cases such as product information, order tracking, address changes, returns and exchanges, subscription and retention management, and social media conversations. The platform embeds into existing help desks like Zendesk, Gorgias, Kustomer, Gladly, and Dixa, consolidating the CX stack and enabling brands to resolve most customer inquiries end-to-end using generative AI while maintaining each brand’s unique voice through AI personas. Siena’s mission is to humanize the internet by turning customer interactions into meaningful relationships, combining human-like empathy with advanced LLM-powered automation to improve efficiency, increase loyalty, and optimize support operations for direct-to-consumer and other commerce-focused businesses.