As the Growth Marketing Lead at Tab, you will own the end-to-end merchant acquisition strategy for a global payments platform. You’ll manage performance marketing across diverse channels, optimize the marketing site, and automate growth loops to scale our reach among tourism businesses in emerging markets. This is a high-autonomy, technical role.
Growth Marketing Lead at Tab
Tab is a YC-backed travel payments startup helping thousands of tourism businesses across 40 countries accept international card payments. As our Growth Marketing Lead, you'll have full ownership of merchant acquisition at a lean, high-impact team of 12 people. From scaling paid ads and outbound automation to optimizing SEO and messaging, you'll run the entire growth engine without agency layers. If you're a high-agency marketer who reaches for AI and automation to scale global fintech solutions, this London-based role offers meaningful equity and the chance to transform how the developing world gets paid.
What's the next step?
Jack finds you jobs at companies like Tab. Talk to Jack to get considered for roles that fit what you're great at.
Location
London, United Kingdom
Compensation
Not Disclosed
Company
Tab
Role overview
Fintech10-20 employees
Tab (tab.travel) powers bookings and payments for tourism businesses across 50+ countries in Latin America, Africa, and Asia — from boutique hotels to activity operators, helping them accept card payments from guests online, in advance, or in person, in any currency. We focus on emerging destinations where getting paid is genuinely hard. Backed by Y Combinator and trusted by thousands of businesses, we’ve already helped millions of travellers pay easily in over 100 currencies.
What you will do
- Manage and scale paid acquisition channels including Google, Meta, and emerging platforms like ChatGPT, Reddit, TikTok, and LinkedIn.
- Drive lead generation through a mix of outbound email automation, referral programs, and strategic partnerships across the hospitality sector.
- Collaborate across teams to refine messaging, optimize the marketing website for SEO/GEO, and develop high-impact content strategies.
Who this is a fit for
- Proven hands-on experience scaling multiple growth channels, with a natural instinct for using AI and automation to drive efficiency.
- Strong analytical skills and technical proficiency, combined with a sharp eye for creative design and persuasive copywriting.
- High agency and self-direction with the ability to spot opportunities and execute independently within a fast-paced startup environment.
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Why this role is remarkable
- Join a YC-backed startup processing payments for thousands of merchants across 40 countries in high-growth markets like Latin America and Africa.
- Enjoy complete ownership of the entire growth function at a lean, high-performing team of 12 people with no agency layers or bureaucracy.
- Shape the future of global travel by solving a critical payment barrier for independent tourism operators in the developing world.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Tab wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.